The application of codesign in new bra product innovations

International Journal of Clothing Science and Technology

Volumn 22, Issue 2, 2010, Pages 211-227

  Liao, Chi Shun ^a   Lee, Cheng Wen ^b  

^a HSIN SHENG COLLEGE OF MEDICAL CARE AND MANAGEMENT   (Taiwan)

^b CHUNG YUAN CHRISTIAN UNIVERSITY   (Taiwan)

Author keywords

Consumer behaviour; Lingerie; Product design

Indexed keywords

CO-DESIGN APPROACH; CONJOINT ANALYSIS; DESIGN/METHODOLOGY/APPROACH; LINGERIE; MULTIDIMENSIONAL ATTRIBUTES; NEW PRODUCT DESIGN; PRODUCT INNOVATION; STATISTICAL TECHNIQUES;

CONSUMER BEHAVIOR;

PRODUCT DESIGN;

BRASSIERE; COTTON BLEND; COTTON FABRIC; DESIGN; FAILURE ANALYSIS; PRODUCT DEVELOPMENT; SEAMLESS; STATISTICAL ANALYSIS;

EID: 77953596014     PISSN: 09556222     EISSN: 17585953     Source Type: Journal    
DOI: 10.1108/09556221011018676     Document Type: Article

References (31)

1. Anderson-Connell, L.J., Ulrich, P.V. and Brannon, E.L. (2002), "A consumer-driven model for mass customization in the apparel market" in Journal of Fashion Marketing & Management, Vol. 6, No. 3, pp. 240-58.
2. Beane, T.P. and Ennis, D.M. (1987), "Market segmentation: a review" in European Journal of Marketing, Vol. 21, No. 5, pp. 20-42.
3. Beaudoin, P., Moore, M.A. and Goldsmith, R.E. (2000), "Fashion leaders' and followers' attitudes toward buying domestic and imported apparel" in Clothing and Textiles Research Journal, Vol. 18, No. 1, pp. 56-64.
4. Berger, C., Möslein, K., Piller, F. and Reichwald, R. (2005), "Co-designing modes of cooperation at the customer interface: learning from exploratory research" in European Management Review, Vol. 2, No. 1, pp. 70-87.
5. Cattin, P. and Wittink, D. (1982), "Commercial use of conjoint analysis: a survey" in Journal of Marketing, Vol. 46, No. 3, pp. 44-53.
6. Fiore, A.M., Lee, S.-E. and Kunz, G. (2004), "Individual differences, motivations, and willingness to use a mass customization option for fashion products" in European Journal of Marketing, Vol. 38, No. 7, pp. 835-49.
7. Fritz, A.M. and Gardner, A.P.W. (1988), "Lightweight fabrics - a psychophysical study", Proceedings of the Textile Institute, Textile Institute, Manchester.
8. Gineo, W.M. (1990), "A conjoint/logit analysis of nursery stock purchases" in Northeastern Journal of Agricultural and Resource Economics, Vol. 19, No. 1, pp. 49-58.
9. Green, P.E. and Srinivasan, V. (1990), "Conjoint analysis in marketing: new developments with implications for research and practice" in Journal of Marketing, Vol. 54, No. 4, pp. 3-19.
10. Green, P.E. and Wind, Y. (1973), Multiattribute Decisions in Marketing: A Measurement Approach, Dryden Press, Hinsdale, IL.
11. Gustafsson, A., Herrmann, A. and Huber, F. (2003), Conjoint Measurement: Methods and Applications, 3rd ed., Springer, Berlin.
12. Hair, J.F., Black, B., Babin, B., Anderson, R.E. and Tatham, R.L. (2006), Multivariate Data Analysis, 6th ed., Prentice-Hall, Upper Saddle River, NJ.
13. Halbrendt, C.K., Wirth, F.F. and Vaughn, G.F. (1991), "Conjoint analysis of the Mid-Atlantic food-fish market for farm-raised hybrid striped bass" in Southern Journal of Agricultural Economics, Vol. 23, No. 1, pp. 155-63.
14. Hardaker, C.H.M. and Fozzard, G.J.W. (1997), "Communications: the bra design process - a study of professional practice" in International Journal of Clothing Science & Technology, Vol. 9, No. 4, pp. 311-25.
15. Hill, C.J. and Garner, S.J. (2001), "Consumer perceptions of the efficacy of price as an index of professional service quality" in Services Marketing Quarterly, Vol. 22, No. 2, pp. 29-48.
16. Hu, C. (1994), "Measuring meeting planner's preferences of hotel site selection: a hybrid conjoint analysis approach", Purdue University, West Lafayette, IN, unpublished Master's thesis.
17. Huang, C.L. and Fu, J. (1995), "Conjoint analysis of consumer preferences and evaluations of a processed meat" in Journal of International Food and Agribusiness Marketing, Vol. 7, No. 1, pp. 35-53.
18. ICT Life Style Research Center (2004), Almance of ICT Marketing Data in the Republic of China on Taiwan, Gsharp Corporation, Taipei.
19. Jaeger, S.R., Hedderley, D. and MacFie, H.J.H. (2001), "Methodological issues in conjoint analysis: a case study" in European Journal of Marketing, Vol. 35, Nos 11/12, pp. 1217-37.
20. Lee, C.-W. and Liao, C.-S. (2007), "A cross-cultural perspective of the effect of extrinsic and intrinsic cues on perceived quality" in International Journal of Business and Strategy, Vol. 8, No. 2, pp. 1-24.
21. Manalo, A.B. (1990), "Assessing the importance of apple attributes: an agricultural application of conjoint analysis" in Northeastern Journal of Agricultural and Resource Economics, Vol. 19, No. 2, pp. 118-24.
22. May-Plumlee, T. and Little, T.J. (2006), "Proactive product development integrating consumer requirements" in International Journal of Clothing Science & Technology, Vol. 18, No. 1, pp. 53-66.
23. North, E.J. and De Vos, R. (2002), "The use of conjoint analysis to determine consumer buying preferences: a literature review" in Journal of Family Ecology and Consumer Sciences, Vol. 30, pp. 32-9.
24. Price, J.L. and Mueller, C.W. (1986), Handbook of Organizational Measurement, Pitman, Marshfield, MA.
25. Schutz, H.G., Cardello, A.V. and Winternalter, C. (2005), "Perceptions of fiber uses and the factors contributing to military clothing comfort and satisfaction" in Textile Research Journal, Vol. 75, No. 3, pp. 223-32.
26. Textile Industry Affairs (2008), "Independent consumer research on apparel characteristics influencing purchase decisions", available at: www.carelabels.com/apparel1.pdf (accessed April 9, 2008).
27. Wang, J.P. and Zhang, W.Y. (2007), "An approach to predicting bra cup dart quantity in the 3D virtual environment" in International Journal of Clothing Science & Technology, Vol. 19, No. 5, pp. 361-73.
28. Wheatley, J.J., Chiu, J.S.Y. and Goldman, A. (1981), "Physical quality, price and perceptions of product quality: implications for retailers" in Journal of Retailing, Vol. 57, No. 2, pp. 100-16.
29. Wikipedia (2008), "Co-design", available at: http://209.85.175.104/search?q=cache:s3EUyQfQmKgJ:en.wikipedia.org/wiki/Co-Design+Co-Design&hl=zh-TW&ct=clnk&cd=1&gl=tw (accessed March 19, 2008).
30. Wittink, D.R. and Cattin, P. (1989), "Commercial use of conjoint analysis: an update" in Journal of Marketing, Vol. 53, No. 3, pp. 91-6.
31. Lilien, G.L. and Kotler, P. (1983), Marketing Decision Making: A Model-Building Approach, Harper & Row, New York, NY.