Proactive product development integrating consumer requirements

International Journal of Clothing Science and Technology

Volumn 18, Issue 1, 2006, Pages 53-66

  May Plumlee, Traci ^a   Little, Trevor J ^a  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Customer orientation; Garment industry; Product development

Indexed keywords

BUSINESS ENVIRONMENTS; CONSUMER INFORMATION; CUSTOMER ORIENTATION; DESIGN/METHODOLOGY/APPROACH; GARMENT INDUSTRIES; ORGANIZATIONAL CHANGE; PRODUCT DEVELOPMENT MODELS; PRODUCT DEVELOPMENT PROCESS;

INDUSTRY; PURCHASING; RESEARCH;

PRODUCT DEVELOPMENT;

PRODUCT DEVELOPMENT;

EID: 31144444248     PISSN: 09556222     EISSN: 17585953     Source Type: Journal    
DOI: 10.1108/09556220610637512     Document Type: Article

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