Consumer perceptions of the efficacy of price as an index of professional service quality

Services Marketing Quarterly

Volumn 22, Issue 2, 2001, Pages 29-48

  Hill, C Jeanne ^a   Garner, S J ^b  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

^b EASTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Marketing; Price quality per ceptions; Professional services

Indexed keywords

EID: 85009545811     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v22n02_03     Document Type: Article

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