Customers preference of online store visit strategies: An investigation of demographic variables

European Journal of Information Systems

Volumn 19, Issue 3, 2010, Pages 344-358

  Phang, Chee Wei ^a   Kankanhalli, Atreyi ^b   Ramakrishnan, Karthik ^c   Raman, Krishnamurthy S ^b  

^a FUDAN UNIVERSITY   (China)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^c Imfinity Pte Ltd   (Singapore)

Author keywords

Clickstream data; Demographics; Electronic commerce; Online store visit strategy

Indexed keywords

EID: 77953271659     PISSN: 0960085X     EISSN: 14769344     Source Type: Journal    
DOI: 10.1057/ejis.2010.32     Document Type: Article

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