Museums, consumers, and on-site experiences

Marketing Intelligence and Planning

Volumn 28, Issue 3, 2010, Pages 330-348

  Mencarelli, Rémi ^a   Marteaux, Séverine ^a   Pulh, Mathilde ^a  

^a UNIVERSITÉ DE BOURGOGNE   (France)

Author keywords

Arts; Consumers; France; Marketing; Museums

Indexed keywords

EID: 77952685221     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501011041453     Document Type: Article

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