New ways of experiencing culture: The role of museums and marketing implications

Museum Management and Curatorship

Volumn 19, Issue 4, 2001, Pages 417-425

  Kotler, Neil ^a  

^a NONE

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[No Author keywords available]

Indexed keywords

EID: 14844297449     PISSN: 09647775     EISSN: None     Source Type: Journal    
DOI: 10.1080/09647770100801904     Document Type: Note

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