Marketing healthful eating to children: The effectiveness of incentives, pledges, and competitions

Journal of Marketing

Volumn 74, Issue 3, 2010, Pages 93-106

  Raju, Sekar ^a   Rajagopal, Priyali ^b   Gilbride, Timothy J ^c  

^a IOWA STATE UNIVERSITY   (United States)

^b SOUTHERN METHODIST UNIVERSITY   (United States)

^c UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

Children; Cognitive development; Competition; Healthful eating; Hierarchical bayesian linear models; Incentives; Pledge

Indexed keywords

EID: 77952405261     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.3.93     Document Type: Article

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