If you can't beat them, let them join: The development of strategies to foster consumers' co-creative practices

Business Horizons

Volumn 53, Issue 3, 2010, Pages 315-324

  Nuttavuthisit, Krittinee ^a  

^a CHULALONGKORN UNIVERSITY   (Thailand)

Author keywords

Co creative strategies; Consumer involvement; Consumer resistance; Consumers' co creative practices; Value co creation process

Indexed keywords

EID: 77952010637     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2010.01.005     Document Type: Article

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