Buzz marketing for movies

Business Horizons

Volumn 50, Issue 5, 2007, Pages 395-403

  Mohr, Iris ^a  

^a ST JOHN'S UNIVERSITY   (United States)

Author keywords

Buzz marketing; Marketing; Motion pictures; Movies; Promotion

Indexed keywords

EID: 34547797853     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2007.04.001     Document Type: Article

References (23)

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