Bridging two schools of thought: Applications of public relations theory to political marketing

Journal of Political Marketing

Volumn 9, Issue 1-2, 2010, Pages 73-92

  Strömbäck, Jesper ^a   Mitrook, Michael A ^b   Kiousis, Spiro ^b  

^a MID SWEDEN UNIVERSITY   (Sweden)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Agenda building theory; Contingency theory; Political marketing; Relationship theory; Situational theory of publics

Indexed keywords

EID: 77951572890     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1080/15377850903472547     Document Type: Article

References (77)

1. Aldoory, L. (2001). Making health communications meaningful for women: Factors that influence involvement. Journal of Public Relations Research, 13, 163-185.
2. Broom, G. M., S. Casey, and J. Ritchey. (1997). Toward a concept and theory of organization-public relationships. Journal of Public Relations Research, 9(2),83-98.
3. Bruning, S. D. and J. A. Ledingham. (1999). Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale. Public Relations Review, 25(2), 157-170.
4. Callaghan, K. and F. Schnell. (2005). Framing American politics. Pittsburgh: Pittsburgh University Press.
5. Cameron, G. T. (1992). Memory for investor relations messages: An informational-processing study of Grunig's situational theory. Journal of Public Relations Research, 4, 45-60.
6. Cameron, G. T. (1997). The contingency theory of conflict management in public relations. In Proceedings of the Norwegian information service, 1997. Oslo, Norway.
7. Cameron, G. T., F. Cropp, and B. H. Reber. (2001). Getting past platitudes: Factors limiting accommodation in public relations. Journal of Communication Management, 5(3), 242-261.
8. Cancel, A. E., G. T. Cameron, L. Sallot, and M. A. Mitrook. (1997). It depends: A contingency theory of accommodation in public relations. Journal of Public Relations Research, 9, 31-63.
9. Cancel, A. E., M. A. Mitrook, and G. T. Cameron. (1999). Testing the contingency theory of accommodation in public relations. Public Relations Review, 25, 171-197.
10. Dalton, R. J. (2002). Citizen politics. Public opinion and political parties in advanced industrial democracies. 3rd ed. New York: Chatham House.
11. Dalton, R. J. and M. P. Wattenberg. (2000). Parties without partisans. Political change in advanced industrial democracies. New York: Oxford University Press.
12. Dozier, D. M., L. A. Grunig, and J. E. Grunig. (1995). Manager's guide to excellence in public relations and communication management. Hillsdale, NJ: Lawrence Erlbaum.
13. Entman, R. M. (2004). Projections of power. Framing news, public opinion, and U.S. foreign policy. Chicago: University of Chicago Press.
14. Evatt, D. S. and T. Bell. (1995). The political dance: A test of agenda-setting effects in the 1994 Texas gubernatorial election. In Annual meeting of the Association for Education in Journalism and Mass Communication. Washington, DC.
15. Farrell, D. M. (1996). Campaign strategies and tactics. In Comparing democracies. Elections and voting in global perspective, ed. L. LeDuc, R. G. Niemi, and P. Norris. Thousand Oaks, CA: Sage.
16. Farrell, D. M. and P. Webb. (2000). Political parties as campaign organisations. In Parties without partisans. Political change in advanced industrial democracies, ed. R. J. Dalton and M. P. Wattenberg. New York: Oxford University Press.
17. Ferguson, M. A. (1984). Building theory in public relations: Interorganizational relationships as a public relations paradigm. In Public Relations Division, Association for Education in Journalism and Mass Communication Annual Convention. Gainesville, FL.
18. Gandy, O. H. (1982). Beyond agenda setting: Information subsidies and public policy. Norwood: Ablex.
19. Grunig, J. (1988). Communication by agricultural publics. Journalism Quarterly, 65, 26-38.
20. Grunig, J. (1989). Sierra Club study shows who becomes activists. Public Relations Review, 15, 3-24.
21. Grunig, J. (1982). The message-attitude-behavior relationship: Communication behavior of organizations. Communication Research, 9, 163-200.
22. Grunig, J. and L. Childers. (1988). Reconstruction of a situational theory of communication: Internal and external concepts as identifiers ofpublics for AIDS. Association for Education in Journalism and Mass Communication.
23. Grunig, J. and T. Hunt. (1984). Managing public relations. New York: Holt, Rinehard, & Winston.
24. Grunig, J. and D. A. Ipes. (1983). The anatomy of a campaign against drunk driving. Public Relations Review, 9, 36-52.
25. Hamilton, P. K. (1992). Grunig's situational theory: A replication, application, and extension. Journal of Public Relations Research, 4, 123-149.
26. Heath, R. L., S. H. Liao, and W. Douglas. (1995). Effects of perceived economic harms and benefits on issue involvement, use of information sources, and actions: A study of risk communication. Journal ofPublic Relations Research, 7, 89-109.
27. Henneberg, S. C. M. (2002). Understanding political marketing. In The idea of political marketing, ed. N. J. O'Shaughnessy and S. C. M. Henneberg. Westport, CT: Praeger.
28. Henneberg, S. C. M. and S. Eghbalian. (2002). Kirchheimer's catch all party: A rein-terpretation in marketing terms. In S. C. M. Henneberg and S. Eghbalian (Eds.), The Idea ofPolitical Marketing. Westport, CT: Praeger.
29. Hon, L. C. and J. E. Grunig. (1999). Guidelines for measuring relationships in public relations. Gainesville, FL: Institute for Public Relations.
30. Huang, Y. (1999). The effects of public relations strategies on conflict management. In 49th annual conference of the International Communication Association. San Francisco.
31. Jaworski, B. J. and A. K. Kohli. (1993). Market orientation: Antecedents and consequences. Journal ofMarketing, 57(July), 53-70.
32. Kaid, L. L. (1976). Newspaper treatment of a candidate's news releases. Journalism Quarterly, 53, 135-157.
33. Kiousis, S., M. Mitrook, X. Wu, and T. Seltzer. (2004). First- and second-level agenda building and agenda-setting effects: Exploring the linkages among candidate news releases, media coverage, and public opinion during the 2002 Florida gubernatorial election. In Association for education in journalism and mass communication. Toronto, Canada.
34. Klingemann, H-D. and D. Fuchs. (1995). Citizens and the state. Oxford: Oxford University Press.
35. Kohli, A. K. and B. J. Jaworski. (1990). Market orientation: The Construct, research propositions, and managerial implications. Journal ofMarketing, 54(April), 1-18.
36. Kotler, P. and N. Kotler. (1999). Political marketing: Generating effective candidates, campaigns, and causes. In Handbook of political marketing, ed. B. I. Newman. Thousand Oaks, CA: Sage.
37. Lafferty, B. A. and G. T. M. Hult. (2001). A synthesis of contemporary market orientation perspectives. European Journal ofMarketing, 36(1/2), 92-109.
38. Lancendorfer, K. M. and B. Lee. (2003). Agenda building and the media: A content analysis of the relationships between the media in the 2002 Michigan Governor's race. In the Annual Meeting of the Association for Education in Journalism and Mass Communication. Kansas City, MO.
39. Lazarsfeld, P. F., B. Berelson, and H. Gaudet. (1965). The people's choice. How the voter makes up his mind in a presidential campaign. New York: Columbia University Press.
40. Ledingham, J. A. (2001). Government-community relationships: Extending the relational theory of public relations. Public Relations Review, 27, 285-295.
41. Ledingham, J. A. and S. D. Bruning. (1998). Relationship management in public relations: Dimensions of an organization-public relationship. Public Relations Review, 24(1), 55-65.
42. Ledingham, J. A., S. D. Bruning, T. D. Thomlison, and C. Lesko. (1997). The transfer- ability of interpersonal relationship dimensions into an organizational setting. Academy ofManagerial Communications Journal, 1, 23-43.
43. Lees-Marshment, J. (2001). Political marketing and British political parties. The party's just begun. Manchester: Manchester University Press.
44. Lees-Marshment, J. (2004). Political marketing: The keyto electoral success or the use of democratic turmoil? Sundsvall: Centre for Political Communication Research.
45. Lippmann, W. (1997). Public opinion. New York: Free Press.
46. Maarek, P. J. (1995). Political marketing and communication. Guildford: John Libbey.
47. Major, A. M. (1993). Environmental concern and situational communication theory: Implications for communicating with environmental publics. Journal ofPublic Relations Research, 5, 251-268.
48. Major, A. M. (1998). The utility of situational theory of publics for assessing public response to disaster prediction. Public Relations Review, 24, 489-508.
49. McCombs, M. (2004). Setting the agenda: The mass media and public opinion. Malden, MA: Polity Press.
50. McNair, B. (1995). An introduction to political communication. London: Routledge.
51. Newman, B. I. (1994). The marketing of the president. Political marketing as campaign strategy. Thousand Oaks, CA: Sage.
52. Newman, B. I., ed. (1999a). Handbook ofpolitical marketing. Thousand Oaks, CA: Sage.
53. Newman, B. I. (1999b). The mass marketing ofpolitics. democracy in an age of manufactured images. Thousand Oaks, CA: Sage.
54. Newman, B. I. (1999c). Preface. In Handbook of political marketing, ed. B. I. Newman. Thousand Oaks, CA: Sage.
55. Nord, L. and J. Stromback. (2003). Valfeber och nyhetsfrossa. Politisk kommunikation I valrci'relsen 2002. Stockholm: Sellin & Partner.
56. Norris, P. (2000). The virtuos circle: Political communication in postindustrial societies. Cambridge: Cambridge University Press.
57. O'Cass, A. (1996). Political marketing and the marketing concept. European Journal of Marketing, 30(10/11), 37-53.
58. Ormrod, R. P. (2004). Operationalising the conceptual model of political market orientation. Sundsvall: Centre for Political Communication Research.
59. O'Shaughnessy, N. J. and S. C. M. Henneberg. (2002). The idea of political marketing. Westport, CT: Praeger.
60. Pharr, S. J. and R. D. Putnam. (2000). Disaffected democracies. What's troubling the trilateral countries? Princeton, NJ: Princeton University Press.
61. Plasser, F. and G. Plasser. (2002). Global political campaigning. A worldwide analysis of campaign professionals and their practices. Westport, CT: Praeger.
62. Reber, B. H. and G. T. Cameron. (2003). Measuring contingencies: Using scales to measure public relations practitioner limits to accommodation. Journalism and Mass Communication Quarterly, 80(2), 431-446.
63. Reber, B. H., F. Cropp, and G. T. Cameron. (2003). Impossible odds: Contributions of legal counsel and public relations practitioners in a hostile bid for Conrail Inc. by Norfolk Southern Corporation. Journal ofPublic Relations Research, 15(1), 1-25.
64. Roser, C. and M. Thompson. (1995). Fear appeals and the formation of active publics. Journal ofCommunication, 45, 103-121.
65. Sallot, L. M., L. J. Lyon, C. Acosta-Alzuru, and K. O. Jones. (2003). From aardvark to zebra: A new millennium analysis of theory development in public relations academic journals. Journal ofPublic Relations Research, 15(1), 27-90.
66. Sjoblom, G. (1968). Party strategies in a multiparty system. Lund: Studentlitteratur.
67. Slater, M. D., H. Chipman, G. Auld, T. Keefe, and P. Kendall. (1992). Information processing and situational theory: A cognitive response analysis. Journal of Public Relations Research, 4, 189-203.
68. Slater, S. F. and J. C. Narver. (1998). Customer-led and market-oriented: Let's not confuse the two. Strategic Management Journal, 19, 1001-1006.
69. Stromback, J. (2007a). Political marketing and professionalized campaigning. A conceptual analysis. Journal ofPolitical Marketing, 6(2/3), 49-69.
70. Stromback, J. (2007b). Antecedents of political market orientation in Britain and Sweden: Analysis and future research propositions. Journal ofPublic Affairs, 7(1), 78-89.
71. Tedesco, J. (2005a). Intercandidate agenda setting in the 2004 presidential primary. American Behavioral Scientist, 49, 92-113.
72. Tedesco, J. (2005b). Issue and strategy agenda setting in the 2004 presidential election: Exploring the candidate-journalist relationship. Journalism Studies, 6, 187-201.
73. Tedesco, J. C. (2001). Issue and strategy agenda-setting in the 2000 presidential primaries. American Behavioral Scientist, 44, 2048-2067.
74. Turk, J. V. (1986). Information subsidies and media content. Journalism Monographs, 100, 1-29.
75. Wanta, W., G. Golan, and C. Lee. (2004). Agenda setting and international news: Media influence on public perceptions of foreign nations. Journalism & Mass Communication Quarterly, 81(2), 364-377.
76. Wood, J. T. (1995). Relational communication. Belmont, CA: Wadsworth.
77. Wring, D. (2005). The politics of marketing the Labour Party. Hampshire: Palgrave MacMillan.