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Volumn 26, Issue 4, 2010, Pages 345-360

Learning virtual community loyalty behavior from a perspective of social cognitive theory

Author keywords

[No Author keywords available]

Indexed keywords

AFFECTIVE COMMITMENTS; ENVIRONMENTAL FACTORS; EXCHANGE IDEOLOGIES; MANAGERIAL IMPLICATIONS; ON-LINE COMMUNITIES; SOCIAL COGNITIVE THEORY; UNDERGRADUATE STUDENTS; VIRTUAL COMMUNITY;

EID: 77951289797     PISSN: 10447318     EISSN: 15327590     Source Type: Journal    
DOI: 10.1080/10447310903575481     Document Type: Article
Times cited : (60)

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