Emotions by design: A consumer perspective

International Journal of Design

Volumn 3, Issue 2, 2009, Pages 7-17

  Chitturi, Ravindra ^a  

^a LEHIGH UNIVERSITY   (United States)

Author keywords

Customer loyalty; Hedonic design; Prevention emotions; Promotion emotions; Utilitarian design

Indexed keywords

EID: 77950745701     PISSN: 19913761     EISSN: 1994036X     Source Type: Journal    
DOI: None     Document Type: Article

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