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Volumn , Issue , 2008, Pages 487-492

Transient simulation of Balanced Bidding in keyword auctions

Author keywords

Auctions; Balanced Bidding; Keywords; Search engines

Indexed keywords

AUCTIONS; BALANCED BIDDING; BIDDING STRATEGY; KEYWORDS; SLOT ASSIGNMENT; TRANSIENT SIMULATION; UNIFORM DISTRIBUTION;

EID: 77949915768     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (2)

References (11)
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    • Edelman, B.1    Ostrovsky, M.2    Schwarz, M.3
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    • Groves, T.1
  • 9
    • 35548991127 scopus 로고    scopus 로고
    • Performance of the Vickrey auction for digital goods under various bid distributions
    • Naldi, M., D'Acquisto, G., 2008. Performance of the Vickrey auction for digital goods under various bid distributions. Performance Evaluation, 65:10-31.
    • (2008) Performance Evaluation , vol.65 , pp. 10-31
    • Naldi, M.1    D'Acquisto, G.2
  • 10
    • 0039003451 scopus 로고    scopus 로고
    • Banner advertising: Measuring effectiveness and optimizing placement
    • Sherman, L., Deighton, J., 2001. Banner advertising: Measuring effectiveness and optimizing placement. Journal of Interactive Marketing, 15(2):60-64.
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    • Sherman, L.1    Deighton, J.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.