Integrating advertising and publicity: A theoretical examination of the effects of exposure sequence, publicity valence, and product attribute consistency

Journal of Advertising

Volumn 39, Issue 1, 2010, Pages 97-114

  Kim, Jooyoung ^a   Yoon, Hye Jin ^a   Lee, Sun Young ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77949822211     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367390107     Document Type: Article

References (51)

1. Ahluwalia, Rohini, Robert E. Burnkrant, and Rao H. Unnava (2000), "Consumer Response to Negative Publicity: The Moderating Role of Commitment," Journal of Marketing Research, 37 (May), 203-214.
2. Anderson, Norman H. (1971), "Integration Theory and Attitude Change," Psychological Review, 78 (May), 171-206.
3. Anderson, Rolph E. (1973), "Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance," Journal of Marketing Research, 10 (February), 38-44.
4. Baker, Michael J. (2002), The Marketing Book, Oxford: Butterworth-Heinemann.
5. Balasubramanian, Siva K. (1994), "Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues," Journal of Advertising, 23 (December), 29-58.
6. Birnbaum, Michael H., and Steven E. Stegner (1979), "Source Credibility in Social Judgment: Bias, Expertise, and the Judge's Point of View," Journal of Personality and Social Psychology, 37 ( January), 48-74.
7. Bond, Jonathan, and Richard Kirshenbaum (1998), Under the Radar: Talking to Today's Cynical Consumer, New York: Wiley.
8. Brunel, Frederic F., and Michelle R. Nelson (2003), "Message Order Effects and Gender Differences in Advertising Persuasion," Journal of Advertising Research, 43 (3), 330-341.
9. Chaiken, Shelly, and Durairaj Maheswaran (1994), "Heuristic Processing Can Bias Systematic Processing: Effects of Source Credibility, Argument Ambiguity and Task Importance on Attitude Judgment," Journal of Personality and Social Psychology, 66 (March), 460-473.
10. Cline, Thomas W., Moses B. Altsech, and James J. Kellaris (2003), "When Does Humor Enhance or Inhibit Ad Responses?" Journal of Advertising, 32 (Fall), 31-45.
11. Cohen, Joel B., and Marvin E. Goldberg (1970), "The Dissonance Model in Post-Decision Product Evaluation," Journal of Marketing Research, 7 (August), 315-321.
12. Day, R. W., and G. P. Quinn (1989), "Comparison of Treatments After an Analysis of Variance in Ecology," Ecological Monographs, 59 (4), 433-463.
13. Deighton, John (1984), "The Interaction of Advertising and Evidence," Journal of Consumer Research, 11 (December), 763-770.
14. Duncan, Thomas R., and Clarke Caywood (1996), "The Concept, Process, and Evolution of Integrated Marketing Communication," in Integrated Communication: Synergy of Persuasive Voices, Esther Thorson and Jeri Moore, eds., Mahwah, NJ: Lawrence Erlbaum, 13-34.
15. Durkin, Mark, and Margaret-Anne Lawlor (2001), "The Implications of the Internet on the Advertising Agency-Client Relationship," Service Industries Journal, 21 (April), 175-190.
16. Eagle, Lynne, Philip J. Kitchen, and Sandy Bulmer (2007), "Insights into Interpreting Integrated Marketing Communications: A Two-Nation Qualitative Comparison," European Journal of Marketing, 41 (November), 956-970.
17. Eagly, Alice H., and Shelly Chaiken (1993), The Psychology of Attitudes, Fort Worth, TX: Harcourt Brace Jovanovich College.
18. Fishbein, Martin, and Icek Ajzen (1975), Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Reading, MA: Addison-Wesley.
19. Hovland, Carl I., O. J. Harvey, and Muzafer Sherif (1957), "Assimilation and Contrast Effects in Reactions to Communication and Attitude Change," Journal of Abnormal and Social Psychology, 55 ( July), 244-252.
20. Johar, J. S., and M. Joseph Sirgy (1991), "Value-Expressive Versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal," Journal of Advertising, 20 (September), 23-34.
21. Keppel, Geoffrey, and Thomas D. Wickens (2004), Design and Analysis: A Researcher's Handbook, Englewood Cliffs, NJ: Pearson Prentice Hall.
22. LaBella, Carla, and Derek J. Koehler (2004), "Dilution and Confirmation of Probability Judgments Based on Nondiagnostic Evidence," Memory and Cognition, 32 (October), 1076-1089.
23. Lana, Robert E. (1963), "Interest, Media and Order Effects in Persuasive Communications," Journal of Psychology, 56, 9-13.
24. Lewis-Beck, Michael, Alan Bryman, and Tim Futing Liao, eds. 2003), The Sage Encyclopaedia of Social Science Research Methods, London: Sage.
25. Loda, Marsha D., and Barbara Carrick Coleman (2005), "Sequence Matters: A More Effective Way to Use Advertising and Publicity," Journal of Advertising Research, 45 (December), 362-372.
26. Marks, Lawrence J., and Michael A. Kamins (1988), "The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes," Journal of Marketing Research, 25 (August), 266-281.
27. Maxwell, Scott E., and Harold D. Delaney (2004), Designing Experiments and Analyzing Data: A Model Comparison Perspective, Mahwah, NJ: Lawrence Erlbaum.
28. Mitchell, Andrew A., and Jerry C. Olson (1981), "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?" Journal of Marketing Research, 18 (August), 318-332.
29. Mittal, Banwari (1989), "Measuring Purchase-Decision Involvement," Psychology and Marketing, 6 (Summer), 147-162.
30. --- (1995), "A Comparative Analysis of Four Scales of Consumer Involvement," Psychology & Marketing, 12 (7), 663-682.
31. Moriarty, Sandra E. (1994), "PR and IMC: The Benefits of Integration," Public Relations Quarterly, 39 (3), 38-45.
32. Naik, Prasad A., and Kalyan Raman (2003), "Understanding the Impact of Synergy in Multimedia Communications," Journal of Marketing Research, 40 (November), 375-388.
33. Nisbett, Richard E., Henry Zukier, and Ronald Lemley (1981), "The Dilution Effect: Nondiagnostic Information Weakens the Implications of Diagnostic Information," Cognitive Psychology, 13 (April), 248-277.
34. Oliver, Richard L. (1981), "Measurement and Evaluation of Satisfaction Processes in Retail Settings," Journal of Retailing, 57 (Fall), 25-48.
35. Pollay, Richard W., and Banwari Mittal (1993), "Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising," Journal of Advertising, 57 ( July), 99-114.
36. Quinn, Gerald P., and Michael J. Keough (2002), Experimental Design and Data Analysis for Biologists, Cambridge: Cambridge University Press.
37. Robbins, Tina L., and Angelo S. DeNisi (1998), "Mood Vs. Interpersonal Affect Identifying Process and Rating Distortions in Performance Appraisal," Journal of Business and Psychology, 12 (Spring), 313-325.
38. Schultz, Don E. (1996), "The Inevitability of Integrated Communications," Journal of Business Research, 37 (November), 139-146.
39. ---, and Philip J. Kitchen (1997), "Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study," Journal of Advertising Research, 37 (September/ October), 7-18.
40. Smith, Robert E. (1993), "Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information," Journal of Marketing Research, 30 (May), 204-219.
41. ---, and William R. Swinyard (1982), "Information Response Models: An Integrated Approach," Journal of Marketing, 46 (Winter), 81-93.
42. ---, and --- (1983), "Attitude-Behavior Consistency: The Impact of Product Trial Versus Advertising," Journal of Marketing Research, 20 (August), 257-267.
43. ---, and --- (1988), "Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity," Journal of Advertising, 17 (3), 3-14.
44. ---, and Christine A. Vogt (1995), "The Effects of Integrating Advertising and Negative Word-of-Mouth Communications on Message Processing and Response," Journal of Consumer Psychology, 4 (2), 133-151.
45. Springbett, B. M. (1958), "Factors Affecting the Final Decision in the Employment Interview," Canadian Journal of Psychology, 12 (1), 13-22.
46. Stammerjohan, Claire, Charles M. Wood, Yuhmiin Chang, and Esther Thorson (2005), "An Empirical Investigation of the Interaction Between Publicity, Advertising, and Previous Brand Attitudes and Knowledge," Journal of Advertising, 34 (Winter), 55-67.
47. Sternthal, Brian, Ruby Dholakia, and Clark Leavitt (1978), "The Persuasive Effect of Source Credibility: Tests of Cognitive Response," Journal of Consumer Research, 4 (March), 252-260.
48. Welch, Bernard L. (1947), "The Generalization of Student's Problem When Several Different Population Variances are Involved," Biometrika, 34 (1/2), 28-35.
49. Wilcox, Rand R. (1993), "Robustness in ANOVA," in Applied Analysis of Variance in Behavioral Science, Lynne K. Edwards, ed., New York: Marcel Dekker, 345-374.
50. Yang, Hyeseung, and Mary Beth Oliver (2004), "Exploring the Effect of Online Advertising on Readers' Perceptions of Online News," Journalism and Mass Communication Quarterly, 81 (Winter), 733-749.
51. Zukier, Henry, and Dennis L. Jennings (1983/1984), "Nondiagnosticity and Typicality Effects in Prediction," Social Cognition, 2 (3), 187-198.