Advertising appeals as a reflection of culture: A cross-cultural analysis of food advertising appeals in China and the US

Asian Journal of Communication

Volumn 20, Issue 1, 2010, Pages 1-16

  Cheong, Yunjae ^a   Kim, Kihan ^b   Zheng, Lu ^a  

^a UNIVERSITY OF ALABAMA   (United States)

^b Seoul National University   (South Korea)

Author keywords

Advertising appeals; Culture; Food advertising

Indexed keywords

EID: 77949560262     PISSN: 01292986     EISSN: 17420911     Source Type: Journal    
DOI: 10.1080/01292980903440848     Document Type: Article

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