메뉴 건너뛰기




Volumn 18, Issue , 2007, Pages 159-177

Do the Little Emperors Rule? Comparing Informativeness and Appeal Types in Chinese, American, and French Magazine Advertising

Author keywords

[No Author keywords available]

Indexed keywords


EID: 33847235047     PISSN: 14747979     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1474-7979(06)18007-2     Document Type: Review
Times cited : (2)

References (38)
  • 1
    • 33847216025 scopus 로고    scopus 로고
    • Advertising Law of People's Republic of China (1995). Retrieved on September 16, 2005, from http://us.tom.com/english/434.htm
  • 2
    • 0012027384 scopus 로고
    • Reflection of cultural values: A content analysis of Chinese magazine advertisements from 1982 and 1992
    • Cheng H. Reflection of cultural values: A content analysis of Chinese magazine advertisements from 1982 and 1992. International Journal of Advertising 13 2 (1994) 167-183
    • (1994) International Journal of Advertising , vol.13 , Issue.2 , pp. 167-183
    • Cheng, H.1
  • 3
    • 22344450672 scopus 로고    scopus 로고
    • Cultural values reflected in Chinese and U.S. television commercials
    • Cheng H., and Schweitzer J.C. Cultural values reflected in Chinese and U.S. television commercials. Journal of Advertising Research 36 3 (1996) 27-45
    • (1996) Journal of Advertising Research , vol.36 , Issue.3 , pp. 27-45
    • Cheng, H.1    Schweitzer, J.C.2
  • 4
    • 33847238978 scopus 로고    scopus 로고
    • China: The "X" Generation Study (1996). China: The "X" generation study. Shanghai: MBL Taiwan and J. Walter Thomson.
  • 5
    • 33847212299 scopus 로고    scopus 로고
    • The effectiveness of different advertising message appeals in the Eastern emerging society: Using Taiwanese TV commercials as an example
    • Chiou J.S. The effectiveness of different advertising message appeals in the Eastern emerging society: Using Taiwanese TV commercials as an example. International Journal of Advertising 20 (2002) 297-317
    • (2002) International Journal of Advertising , vol.20 , pp. 297-317
    • Chiou, J.S.1
  • 6
    • 0037539121 scopus 로고
    • A cross-cultural analysis of the visual components of print advertising: The United States and the European community
    • Cutler B.D., and Javalgi R.G. A cross-cultural analysis of the visual components of print advertising: The United States and the European community. Journal of Advertising Research 32 1 (1992) 71-80
    • (1992) Journal of Advertising Research , vol.32 , Issue.1 , pp. 71-80
    • Cutler, B.D.1    Javalgi, R.G.2
  • 7
    • 33847210151 scopus 로고    scopus 로고
    • De Mooij, M. (2001). Convergence and divergence in consumer behavior. World Advertising Research Center, October, 30-33.
  • 9
    • 33748532153 scopus 로고    scopus 로고
    • Generational and regional differences in media consumption patterns of Chinese generation X consumers
    • Dou W., Wang G., and Zhou N. Generational and regional differences in media consumption patterns of Chinese generation X consumers. Journal of Advertising 35 2 (2006) 101-110
    • (2006) Journal of Advertising , vol.35 , Issue.2 , pp. 101-110
    • Dou, W.1    Wang, G.2    Zhou, N.3
  • 11
    • 33847235202 scopus 로고    scopus 로고
    • Fowler, G., & Qin, J. (2005). China's Yuletide Revolution; Nation's Yuppies Embracing Christmas as Time for Love; Ms. Ji, Romance, and KFC embrace. The Wall Street Journal, December 22, B1.
  • 12
    • 0012456445 scopus 로고
    • A cross-national comparison of consumer habits and innovator characteristics: What makes French and U.S. consumer different?
    • Green R.T., and Langeard E. A cross-national comparison of consumer habits and innovator characteristics: What makes French and U.S. consumer different?. Journal of Marketing 39 (1975) 34-41
    • (1975) Journal of Marketing , vol.39 , pp. 34-41
    • Green, R.T.1    Langeard, E.2
  • 13
    • 33847187580 scopus 로고    scopus 로고
    • Gunaratne, A., & Rahman, K. (2005). Embodying the cultural syndrome and product characteristics in advertising strategy. ANZMAC 2005 Conference: Advertising/Marketing Communication Issues.
  • 14
    • 0004134847 scopus 로고
    • Anchor Books, Doubleday, Garden City, NY
    • Hall E.T. Beyond culture (1976), Anchor Books, Doubleday, Garden City, NY
    • (1976) Beyond culture
    • Hall, E.T.1
  • 16
    • 33847182984 scopus 로고    scopus 로고
    • Hofstede, G. (2003). Geert Hofstede™ cultural dimensions [Online]. Retrieved on September 6, 2006, from http://www.geert-hofstede.com
  • 18
    • 33847213378 scopus 로고
    • China's only child: This strict policy is controlling China's population problem. But will only children make unwilling socialists?
    • Janeway E. China's only child: This strict policy is controlling China's population problem. But will only children make unwilling socialists?. Psychology Today 21 (1987) 44-49
    • (1987) Psychology Today , vol.21 , pp. 44-49
    • Janeway, E.1
  • 19
    • 85007809136 scopus 로고    scopus 로고
    • How Chinese children's commercials differ from those of the United States: A content analysis
    • Ji M.F., and McNeal J.U. How Chinese children's commercials differ from those of the United States: A content analysis. Journal of Advertising 30 3 (2001) 79-92
    • (2001) Journal of Advertising , vol.30 , Issue.3 , pp. 79-92
    • Ji, M.F.1    McNeal, J.U.2
  • 20
    • 0002934032 scopus 로고
    • Content analysis in consumer research
    • Kassarjian H.H. Content analysis in consumer research. Journal of Consumer Research 26 4 (1977) 8-18
    • (1977) Journal of Consumer Research , vol.26 , Issue.4 , pp. 8-18
    • Kassarjian, H.H.1
  • 22
    • 0012028285 scopus 로고    scopus 로고
    • Cultural values reflected in Chinese and American television advertising
    • Lin C. Cultural values reflected in Chinese and American television advertising. Journal of Advertising 30 4 (2001) 83-94
    • (2001) Journal of Advertising , vol.30 , Issue.4 , pp. 83-94
    • Lin, C.1
  • 23
    • 0001795364 scopus 로고
    • Reflections of culture: An analysis of Japanese and American advertising appeals
    • Mueller B. Reflections of culture: An analysis of Japanese and American advertising appeals. Journal of Advertising Research 27 3 (1987) 51-59
    • (1987) Journal of Advertising Research , vol.27 , Issue.3 , pp. 51-59
    • Mueller, B.1
  • 24
    • 0442263349 scopus 로고    scopus 로고
    • Global advertising strategy: The moderating role of brand familiarity and execution style
    • Pae J.H., Samiee S., and Tai S. Global advertising strategy: The moderating role of brand familiarity and execution style. International Marketing Review 19 (2002) 176-189
    • (2002) International Marketing Review , vol.19 , pp. 176-189
    • Pae, J.H.1    Samiee, S.2    Tai, S.3
  • 26
    • 0002286427 scopus 로고
    • An analysis of information content in television advertising
    • Resnik A., and Stern B.L. An analysis of information content in television advertising. Journal of Marketing 41 1 (1977) 50-53
    • (1977) Journal of Marketing , vol.41 , Issue.1 , pp. 50-53
    • Resnik, A.1    Stern, B.L.2
  • 27
    • 84952178154 scopus 로고
    • A content analysis of Chinese magazine advertisements
    • Rice M.D., and Lu Z. A content analysis of Chinese magazine advertisements. Journal of Advertising 17 4 (1988) 43-48
    • (1988) Journal of Advertising , vol.17 , Issue.4 , pp. 43-48
    • Rice, M.D.1    Lu, Z.2
  • 29
    • 0010194927 scopus 로고
    • Information content in television advertising: A replication and extension
    • Stern B.L., and Resnik A.J. Information content in television advertising: A replication and extension. Journal of Advertising Research 31 3 (1991) 36-47
    • (1991) Journal of Advertising Research , vol.31 , Issue.3 , pp. 36-47
    • Stern, B.L.1    Resnik, A.J.2
  • 31
    • 85011387941 scopus 로고    scopus 로고
    • The impact of information level on the effectiveness of U.S. and Korean television commercials
    • Taylor C.R., Miracle G.E., and Wilson D.R. The impact of information level on the effectiveness of U.S. and Korean television commercials. Journal of Advertising 26 1 (1997) 1-18
    • (1997) Journal of Advertising , vol.26 , Issue.1 , pp. 1-18
    • Taylor, C.R.1    Miracle, G.E.2    Wilson, D.R.3
  • 32
    • 0041099778 scopus 로고    scopus 로고
    • How French advertising professionals develop creative strategy
    • Taylor R.E., Hoy M.G., and Haley E. How French advertising professionals develop creative strategy. Journal of Advertising 25 1 (1996) 1-14
    • (1996) Journal of Advertising , vol.25 , Issue.1 , pp. 1-14
    • Taylor, R.E.1    Hoy, M.G.2    Haley, E.3
  • 33
    • 3342947662 scopus 로고    scopus 로고
    • Differences in purchase behavior between France and the USA: The cosmetic industry
    • Weber J.M. Differences in purchase behavior between France and the USA: The cosmetic industry. Journal of Fashion Marketing and Management 6 4 (2002) 396-407
    • (2002) Journal of Fashion Marketing and Management , vol.6 , Issue.4 , pp. 396-407
    • Weber, J.M.1
  • 35
    • 0003111187 scopus 로고
    • Stories, symbols and straight talk: A comparative analysis of French, Taiwanese and American TV commercials
    • Zandpour F., Chang C., and Catalano J. Stories, symbols and straight talk: A comparative analysis of French, Taiwanese and American TV commercials. Journal of Advertising Research 32 1 (1992) 25-37
    • (1992) Journal of Advertising Research , vol.32 , Issue.1 , pp. 25-37
    • Zandpour, F.1    Chang, C.2    Catalano, J.3
  • 36
    • 2442588788 scopus 로고    scopus 로고
    • Cultural values in advertisements to the Chinese X generation: Promoting modernity and individualism
    • Zhang J., and Sharon S. Cultural values in advertisements to the Chinese X generation: Promoting modernity and individualism. Journal of Advertising 32 1 (2003) 23-33
    • (2003) Journal of Advertising , vol.32 , Issue.1 , pp. 23-33
    • Zhang, J.1    Sharon, S.2
  • 37
    • 85135331026 scopus 로고    scopus 로고
    • The influence of culture on advertising effectiveness in China and the USA: A cross-cultural study
    • Zhang Y., and Neelankavil J.P. The influence of culture on advertising effectiveness in China and the USA: A cross-cultural study. Journal of European Marketing 31 (1997) 134-149
    • (1997) Journal of European Marketing , vol.31 , pp. 134-149
    • Zhang, Y.1    Neelankavil, J.P.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.