If i don't understand it, it must be new: Processing fluency and perceived product innovativeness

Advances in Consumer Research

Volumn 33, Issue , 2006, Pages 319-320

  Cho, Hyejeung ^a   Schwarz, Norbert ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 43249128121     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (8)