Cross-national standardisation of advertisements: a study of the effectiveness of TV advertisements targeted at Chinese Canadians in Canada

International Journal of Advertising

Volumn 21, Issue 3, 2002, Pages 345-366

  Hudson, S ^a   Hung, C L ^a   Padley, L ^a  

^a UNIVERSITY OF CALGARY   (Canada)

Author keywords

[No Author keywords available]

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EID: 36549050602     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2002.11104936     Document Type: Article

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