Learning to click: An evaluation of the personal response system clicker technology in introductory marketing courses

Journal of Marketing Education

Volumn 32, Issue 1, 2010, Pages 93-103

  Sprague, Elaine Williamson ^a   Dahl, Darren W ^a  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Clickers; Cultural barriers; Need for cognition; Student satisfaction; Technology

Indexed keywords

EID: 77649257540     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475309344806     Document Type: Article

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