Corporate brands as socio-cognitive representations

Cognitive Sociolinguistics: Language Variation, Cultural Models, Social Systems

Volumn , Issue , 2008, Pages 389-418

  Koller, Veronika ^a  

^a NONE

Author keywords

Corporate brands; Critical discourse analysis; Mission statements; Social cognition

Indexed keywords

EID: 77149168942     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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