From genericide to viral marketing: On 'brand'

Language and Communication

Volumn 23, Issue 3-4, 2003, Pages 331-357

  Moore, Robert E ^a  

^a UNIVERSITY OF CHICAGO   (United States)

Author keywords

Brand; Commodity; Corporate culture; Internet technology; Materiality; Semiotics

Indexed keywords

EID: 0037998483     PISSN: 02715309     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0271-5309(03)00017-X     Document Type: Article

References (42)

1. Aaker D. Managing Brand Equity 1991 The Free Press New York
2. Austin J. How to Do Things with Words 1961 Clarendon Oxford
3. Barthes R. Myth today. In: Barthes R. (Ed.), Mythologies 1968 Farrar, Straus, and Giroux New York
4. Batra, D., Ljungberg, D. 1998. The brand inside. Available at www.davidbatra.com/batra/david.nsf/html/bilaga/file/thebrand.pdf
5. Baudrillard J. [1968]. The system of objects. In: Poster Mark (Ed.), Jean Baudrillard: Selected Writings 1988 Stanford University Press Stanford
6. Brandt, M., Johnson, G. 1997. Power Branding: Building Technology Brands for Competitive Advantage. International Data Group.
7. Brown, D.R. 2000. Editor's note. GAIN: AIGA Journal of Design for the Network Economy, vol. 1, no. 1, pp. 2-3.
8. Gardner B. Levy S.J. The product and the brand Harvard Business Review March-April 1955 33-39
9. Garone, S.J. 1998. Managing Reputation with Image and Brands. The Conference Board, Report Number 1212-98-CH.
10. George, R. n.d. When the Parts Become Greater Than the Whole: Fueling Growth Through Ingredient Brands. Available at http://www.sammag.com/docs/539.html
11. Giddens A. Living in the post-traditional society. In: Beck U. Giddens A. Lash S. (Eds.), Reflexive Modernization 1994 Polity Press Cambridge
12. Greenspan, A. 2002. Testimony of Chairman Alan Greenspan, Federal Reserve Board's semiannual monetary policy report to the Congress, Before the Committee on Financial Services, U.S. House of Representatives, February 27, 2002; available online at http://www.federalreserve.gov/boarddocs/hh/2002/february/testimony.htm
13. Hancher, M. 1972. On the classification of cooperative illocutionary acts. Language in Society.
14. Henry, J. 1973 [1964]. Vulnerability: sources of man's fear in himself and in society. In: Henry, J. (Ed.), On Sham, Vulnerability, and Other Forms of Self-Destruction. Vintage Books, New York, pp. 81-105.
15. Hodder, C. 2002. God and Gap: What has Asda got to do with Jerusalem? Branding and being a Christian in the 21st century-some reflections. Available at http://www.instituteforbrandleadership.org/ Chris_HodderBrands_and_Theology.htm
16. Jakobson, R. 1980 [1956]. Metalanguage as a linguistic problem. In: Jakobson, R. (Ed.), The Framework of Language. Michigan Studies in the Humanities, Ann Arbor, pp. 81-92.
17. Jurvetson, S. 1998. What is viral marketing? Available at http://news.com.com/2010-1076-281328.html?legacy=cnet
18. Kapferer J. Strategic Brand Management: New Approaches to Creating and Evolving Brand Equity 1992 Kogan Page Dover, NH
19. Keane, W. 2003. Semiotics and the social analysis of material things. Language and Communication (xref: S0271530903000107).
20. Keough D. The importance of brand power. In: Stobart P. (Ed.), Brand Power 1994 17-32 Macmillan London
21. King S. Developing New Brands 1973 Wiley New York
22. Klein N. No Logo [revised ed.] 2002 Picador USA New York
23. Kripke, S. 1972. Naming and Necessity.
24. Lipovetsky, G. 1994 [1987]. The Empire of Fashion. Dressing Modern Democracy. Princeton University Press (New French Thought), Princeton.
25. Lockhart, J.D. 1999. When does product become generic term so as to warrant cancellation of registration of mark, pursuant to sec 14 of Lanham Act (15 U.S.C. sec 1064). 156 A.L.R. Fed. 131 (1999).
26. Lury, C. 1998. Marking time with Nike. Public Culture.
27. Madsen, H. 1996. Reclaim the deadzone. The beleaguered Web banner can be zapped into an effective and eye-popping advertising shingle. But radical surgery awaits. Wired 4(12), December 1996.
28. Mazzarella, W. 2003. 'Very Bombay': contending with the global in an Indian advertising agency. Cultural Anthropology 18 (1):33-71.
29. McCreery J. Japanese Consumer Behavior. From Worker Bees to Wary Shoppers 2000 University of Hawai'i Press Honolulu
30. Moeran B. A Japanese Advertising Agency. An Anthropology of Media and Markets 1996 University of Hawai'i Press Honolulu
31. Munn N. The Fame of Gawa: a Symbolic Study of Value Transformation in a Massim (Papua New Guinea) Society 1986 Cambridge University Press Cambridge
32. Murphy J.M. What is branding? In: Hart Susannah Murphy John (Eds.), Brands: The New Wealth Creators 1998 1-12 NYU Press/Interbrand New York
33. Norris, D. G. 1993. Intel Inside: branding a component in a business market. Journal of Business and Industrial Marketing 8 (1).
34. Peirce, C.S.S. 1955. Philosophical Writings of Peirce (ed. J. Buchler). Dover, New York.
35. Rosen E. The Anatomy of Buzz. How to Create Word-of-Mouth Marketing 2000 Doubleday/Currency New York
36. Sapir,E. 1949 [1929]. Symbolism. In: Mandelbaum, D. (Ed.), Selected Writings of Edward Sapir in Language, Culture, and Personality. University of California Press, Berkeley.
37. Say, J.-B. 1824. Treatise on Political Economy, or the Production, Distribution, and Consumption of Wealth. Translated from the fourth edition of the French by C.R. Prinsep, M.A. With notes by the Translator. Second American Edition. Containing a Translation of the Introduction, and additional Notes, by Clement C. Biddle. Two volumes bound in one. Wells and Lilly, Boston.
38. Silverstein, M. 1984. The 'value' of objectual language. Ms.
39. Silverstein, M. 2003. Indexical order and the dialectics of sociolinguistic life. Language and Communication (xref: 0271530903000132).
40. Smith, A. 1937 [1976]. An Inquiry into the Nature and Causes of the Wealth of Nations. The Modern Library, New York.
41. Tomlinson A. (Ed.), Consumption, Identity, and Style. Marketing, Meanings, and the Packaging of Pleasure 1990 A COMEDIA Book, published by Routledge London and New York
42. Warner M. Publics and counterpublics Public Culture 14 1 2002 49-90