Reseller adoption of manufacturers' e-business tools: The impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits

Journal of Business Research

Volumn 63, Issue 3, 2010, Pages 217-223

  Osmonbekov, Talai ^a  

^a NORTHERN ARIZONA UNIVERSITY   (United States)

Author keywords

Adoption; e Business tools; Manufacturer reseller relationships; Mediation; Relationship technology fit; Reseller benefits; Social enforcement

Indexed keywords

EID: 76349083160     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.01.012     Document Type: Article

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