Using MSRP to enhance the ability of rebates to control distribution channels

European Journal of Operational Research

Volumn 205, Issue 1, 2010, Pages 127-135

  Yang, Shilei ^a   Munson, Charles L ^b   Chen, Bintong ^c  

^a SOUTHWESTERN UNIVERSITY OF FINANCE AND ECONOMICS   (China)

^b WASHINGTON STATE UNIVERSITY   (United States)

^c UNIVERSITY OF DELAWARE   (United States)

Author keywords

Channel control; Marketing; MSRP; Rebates; Supply chain management

Indexed keywords

CHANNEL CONTROL; CHANNEL EFFICIENCY; CONSUMER BEHAVIORS; CONSUMER DEMANDS; DISTRIBUTION CHANNEL; EFFECTIVE TOOL; LOSS AVERSION; REBATE PROGRAM; RETAIL PRICE; SLIPPAGE RATES;

COSTS; MANUFACTURE; PROFITABILITY; SALES; SUPPLY CHAINS;

SUPPLY CHAIN MANAGEMENT;

EID: 75849161777     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2009.12.018     Document Type: Article

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