Retailer's response to alternate manufacturer's incentives under a single-period, price-dependent, stochastic-demand framework

Decision Sciences

Volumn 36, Issue 4, 2005, Pages 599-626

  Arcelus, F J ^a,b   Kumar, Satyendra ^a   Srinivasan, G ^a  

^a UNIVERSITY OF NEW BRUNSWICK   (Canada)

^b PUBLIC UNIVERSITY OF NAVARRE   (Spain)

Author keywords

Marketing Pricing; Newsvendor Problem; Nonlinear Optimization; Operations Inventory Supply Chain Management; Operations Marketing Interface; Price Dependent Demand; Trade Incentives

Indexed keywords

EID: 33745295444     PISSN: 00117315     EISSN: 15405915     Source Type: Journal    
DOI: 10.1111/j.1540-5414.2005.00104.x     Document Type: Article

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