-
4
-
-
21544451381
-
One hundred years of humor in American advertising
-
Beard, F. (2005) ‘One hundred years of humor in American advertising’, Journal of Macromarketing, 15(1): 54-65.
-
(2005)
Journal of Macromarketing
, vol.15
, Issue.1
, pp. 54-65
-
-
Beard, F.1
-
5
-
-
0005558838
-
Stoning the romance: On marketing's mind-fora's manacles
-
S. Brown, A. M. Doherty and B. Clarke (eds), London: Routledge
-
Brown, S., Doherty, A. M. and Clarke, B. (1998) ‘Stoning the romance: on marketing's mind-fora's manacles’, in S. Brown, A. M. Doherty and B. Clarke (eds), Romancing the Market, pp. 1-20, London: Routledge.
-
(1998)
Romancing the Market
, pp. 1-20
-
-
Brown, S.1
Doherty, A.M.2
Clarke, B.3
-
6
-
-
0010205195
-
Observations: The influence of culture on American and British advertising: An exploratory comparison of beer advertising
-
Caillat, Z. and Mueller, B. (1996) ‘Observations: the influence of culture on American and British advertising: an exploratory comparison of beer advertising’, Journal of Advertising Research, 36(3): 79-88.
-
(1996)
Journal of Advertising Research
, vol.36
, Issue.3
, pp. 79-88
-
-
Caillat, Z.1
Mueller, B.2
-
7
-
-
0035540619
-
What to say when: Advertising appeals in evolving markets
-
Chandy, R. K., Tellis, G. J., MacInnis, D. J. and Thaivanich P. (2001) ‘What to say when: advertising appeals in evolving markets’, Journal of Marketing Research, 38(4): 399-414.
-
(2001)
Journal of Marketing Research
, vol.38
, Issue.4
, pp. 399-414
-
-
Chandy, R.K.1
Tellis, G.J.2
MacInnis, D.J.3
Thaivanich, P.4
-
8
-
-
0001276529
-
Humor in advertising: The moderating role of prior brand evaluation
-
Nov
-
Chattopadhyay, A. and Basu, K. (1990) ‘Humor in advertising: the moderating role of prior brand evaluation’, Journal of Marketing Research, 27 (Nov.): 466-76.
-
(1990)
Journal of Marketing Research
, vol.27
, pp. 466-476
-
-
Chattopadhyay, A.1
Basu, K.2
-
9
-
-
2442601317
-
When does humor enhance or inhibit AD responses? The moderating role of the need for humor
-
Cline, T. W., Altsech, M. B. and Kellaris, J. J. (2003) ‘When does humor enhance or inhibit AD responses? The moderating role of the need for humor’, Journal of Advertising, 32(3): 31-45.
-
(2003)
Journal of Advertising
, vol.32
, Issue.3
, pp. 31-45
-
-
Cline, T.W.1
Altsech, M.B.2
Kellaris, J.J.3
-
10
-
-
0004246907
-
-
London: Routledge and Kegan Paul
-
Durkheim, É. (1897/1970) Suicide, London: Routledge and Kegan Paul.
-
(1897)
Suicide
-
-
Durkheim, É.1
-
13
-
-
34247387677
-
The role of humor in the persuasion of individuals varying in need for cognition
-
Geuens, M. and De Pelsmacker, P. (2001) ‘The role of humor in the persuasion of individuals varying in need for cognition’, Advances in Consumer Research, 29: 50-6.
-
(2001)
Advances in Consumer Research
, vol.29
, pp. 50-56
-
-
Geuens, M.1
De Pelsmacker, P.2
-
14
-
-
0001966257
-
-
New York: Holt Rinehart & Winston
-
Hesse, H. (1961) Steppenwolf, New York: Holt Rinehart & Winston.
-
(1961)
Steppenwolf
-
-
Hesse, H.1
-
15
-
-
0036275472
-
Why do brands cause trouble? A dialectical theory of consumer culture and branding
-
June
-
Holt, D. B. (2002) ‘Why do brands cause trouble? A dialectical theory of consumer culture and branding’, Journal of Consumer Research, 29 (June): 70-90.
-
(2002)
Journal of Consumer Research
, vol.29
, pp. 70-90
-
-
Holt, D.B.1
-
19
-
-
84917376008
-
-
Ligerakis, M. (2004) B&T Weekly, 54(2469): 3-3.
-
(2004)
B&T Weekly
, vol.54
, Issue.2469
, pp. 3
-
-
Ligerakis, M.1
-
21
-
-
0042503055
-
They consume advertising too
-
Meadows, R. (1983) ‘They consume advertising too’, Admap, 18: 408-13.
-
(1983)
Admap
, vol.18
, pp. 408-413
-
-
Meadows, R.1
-
22
-
-
21144476759
-
A meaning-based model of advertising experiences
-
Mick, D. G. and Buhl, C. (1992) ‘A meaning-based model of advertising experiences’, Journal of Consumer Research, 19: 317-38.
-
(1992)
Journal of Consumer Research
, vol.19
, pp. 317-338
-
-
Mick, D.G.1
Buhl, C.2
-
23
-
-
84916953573
-
-
8th Australian and New Zealand Marketing Academy (ANZMAC) Conference, Freemantle, Australia, 5-7 Dec
-
Miller, R. and Mizerski, D. (2005) ‘Using the RCE scales for testing the effect of beer ads in underage teen intention to consume and reported consumption of beer’, 8th Australian and New Zealand Marketing Academy (ANZMAC) Conference, Freemantle, Australia, 5-7 Dec.
-
(2005)
Using the RCE scales for testing the effect of beer ads in underage teen intention to consume and reported consumption of beer
-
-
Miller, R.1
Mizerski, D.2
-
24
-
-
17844368352
-
Beer advertising and marketing update: Structure, conduct, and social costs
-
Nelson, J. (2005) ‘Beer advertising and marketing update: structure, conduct, and social costs’, Review of Industrial Organisation, 26: 269-306.
-
(2005)
Review of Industrial Organisation
, vol.26
, pp. 269-306
-
-
Nelson, J.1
-
25
-
-
85135289662
-
Raiding the postmodern pantry: Advertising intertextuality and the young adult audience
-
O'Donohoe, S. (1997) ‘Raiding the postmodern pantry: advertising intertextuality and the young adult audience’, European Journal of Marketing, 31: 234-53.
-
(1997)
European Journal of Marketing
, vol.31
, pp. 234-253
-
-
O'Donohoe, S.1
-
26
-
-
84916953572
-
-
Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 30 Nov.-2 Dec
-
Pettigrew, S. (1999) ‘An analysis of Australian beer advertisements’, Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 30 Nov.-2 Dec.
-
(1999)
An analysis of Australian beer advertisement
-
-
Pettigrew, S.1
-
30
-
-
24644480790
-
The USA's biggest marketing event keeps getting bigger: An in-depth look at Super Bowl advertising in the 1990s
-
Tomkovick, C., Yelkur, R. and Christians, L. (2001) ‘The USA's biggest marketing event keeps getting bigger: an in-depth look at Super Bowl advertising in the 1990s’, Journal of Marketing Communications, 7: 89-108.
-
(2001)
Journal of Marketing Communications
, vol.7
, pp. 89-108
-
-
Tomkovick, C.1
Yelkur, R.2
Christians, L.3
-
33
-
-
84916953571
-
-
Personal communication
-
Weinberger, M. (1999) Personal communication.
-
(1999)
-
-
Weinberger, M.1
-
34
-
-
67651164594
-
The impact of humor in advertising: A review
-
Weinberger, M. G. and Gulas, C. S. (1992) ‘The impact of humor in advertising: a review’, Journal of Advertising, 11: 35-59.
-
(1992)
Journal of Advertising
, vol.11
, pp. 35-59
-
-
Weinberger, M.G.1
Gulas, C.S.2
|