Beer advertising and marketing update: Structure, conduct, and social costs

Review of Industrial Organization

Volumn 26, Issue 3, 2005, Pages 269-306

  Nelson, Jon P ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Advertising; Brewing industry; Regulation

Indexed keywords

ADVERTISING; BREWING INDUSTRY; INDUSTRIAL REGULATION; MARKETING; STRUCTURAL CHANGE;

EID: 17844368352     PISSN: 0889938X     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11151-004-8113-x     Document Type: Review

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