Understanding the effect of a numerical anchor

Journal of Consumer Psychology

Volumn 20, Issue 1, 2010, Pages 25-27

  Russo, J Edward ^a  

^a Cornell University ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 75349088061     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.12.006     Document Type: Article

References (19)

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