Satisfaction, alternatives, investments, and the microfoundations of audience cost models

International Interactions

Volumn 35, Issue 4, 2009, Pages 365-389

  Hoffman, Aaron M ^a   Agnew, Christopher R ^b   Lehmiller, Justin J ^c   Duncan, Natasha T ^a  

^a PURDUE UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

^c Veterinary Dentistry and Oral Surgery   (United States)

Author keywords

Audience costs; Commitment; International organization; Investment model

Indexed keywords

EID: 75249083429     PISSN: 03050629     EISSN: 15477444     Source Type: Journal    
DOI: 10.1080/03050620903328274     Document Type: Article

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