Functional illiteracy and nutritional education in the United States: A research-based approach to the development of nutritional education materials for functionally illiterate consumers

Journal of Macromarketing

Volumn 25, Issue 2, 2005, Pages 187-201

  Viswanathan, Madhu ^a   Gau, Roland ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Consumer literacy; Educational programs; Functional illiteracy; Nutritional education

Indexed keywords

EID: 28044450879     PISSN: 02761467     EISSN: None     Source Type: Journal    
DOI: 10.1177/0276146705280635     Document Type: Article

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