Exploring the potential of virtual communities as a business model in banking: The customers' view

International Journal of Web Based Communities

Volumn 3, Issue 3, 2007, Pages 316-331

  Kardaras, Dimitris K ^a   Karakostas, Bill ^b  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

^b CITY UNIVERSITY   (United Kingdom)

Author keywords

Banking; Customer loyalty; UK survey; VCs; Virtual Communities

Indexed keywords

COMPETITIVE INTELLIGENCE; CUSTOMER SATISFACTION; FINANCE; FINANCIAL DATA PROCESSING; QUALITY OF SERVICE;

CUSTOMER LOYALTY; DIGITAL ECONOMY;

VIRTUAL REALITY;

EID: 73449105657     PISSN: 14778394     EISSN: 17418216     Source Type: Journal    
DOI: 10.1504/IJWBC.2007.014241     Document Type: Article

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