Influence of Positive Affect on the Subjective Utility of Gains and Losses: It Is Just Not Worth the Risk

Journal of Personality and Social Psychology

Volumn 55, Issue 5, 1988, Pages 710-717

  Isen, Alice M ^a   Nygren, Thomas E ^b   Ashby, F Gregory ^c  

^a UNIVERSITY OF MARYLAND BALTIMORE COUNTY   (United States)

^b OHIO STATE UNIVERSITY   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; AFFECT; ARTICLE; DECISION MAKING; FEMALE; HUMAN; MALE; MOTIVATION; RISK;

ADULT; AFFECT; DECISION MAKING; FEMALE; HUMAN; MALE; MOTIVATION; RISK-TAKING; SUPPORT, U.S. GOV'T, NON-P.H.S.;

EID: 0024118386     PISSN: 00223514     EISSN: None     Source Type: Journal    
DOI: 10.1037/0022-3514.55.5.710     Document Type: Article

References (18)