Prosocial effects in youth from involvement in an experiential, cause-related marketing event

Journal of Marketing Theory and Practice

Volumn 18, Issue 1, 2010, Pages 41-52

  Arnold, Todd J ^a   Landry, Timothy D ^b   Wood, Charles M ^c  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA IN HUNTSVILLE   (United States)

^c UNIVERSITY OF TULSA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 72749094978     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679180103     Document Type: Article

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