Adolescents' perceptions of factors influencing values and sexual initiation: Implications for social marketing initiatives

Journal of Nonprofit and Public Sector Marketing

Volumn 12, Issue 2, 2004, Pages 29-49

  Mitchell, Cindy E ^a   Tanner, John F ^a   Raymond, Mary Anne ^b  

^a BAYLOR UNIVERSITY   (United States)

^b CLEMSON UNIVERSITY   (United States)

Author keywords

Drug use; Risky behavior; Sex; Teen alcohol use; Teen behavior

Indexed keywords

EID: 84993721442     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v12n02_02     Document Type: Article

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