Spatially enabled customer segmentation using a data classification method with uncertain predicates

Decision Support Systems

Volumn 47, Issue 4, 2009, Pages 343-353

  Fan, Bo ^a   Zhang, Pengzhu ^b  

^a SHANGHAI JIAO TONG UNIVERSITY   (China)

^b Shanghai Jiao Tong University   (China)

Author keywords

Customer segmentation; Spatial data classification; Uncertain predicates

Indexed keywords

CUSTOMER BEHAVIOR; CUSTOMER SEGMENTATION; DATA CLASSIFICATION; EXISTING METHOD; ROUGH SET; SPATIAL ATTRIBUTE; SPATIAL DATA; SPATIAL PREDICATES; SPATIAL RELATIONSHIPS;

ALGORITHMS; CUSTOMER SATISFACTION; POROUS MATERIALS; SALES; SET THEORY;

CLASSIFICATION (OF INFORMATION);

EID: 72049122686     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2009.03.002     Document Type: Article

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