Market segmentation using geographic information systems (GIS): A case study of the soft drink industry in Kenya

Marketing Intelligence and Planning

Volumn 25, Issue 6, 2007, Pages 632-642

  Musyoka, S M ^a   Mutyauvyu, S M ^a   Kiema, J B K ^a   Karanja, F N ^a   Siriba, D N ^a  

^a UNIVERSITY OF NAIROBI   (Kenya)

Author keywords

Distribution management; Geographic Information Systems; Kenya; Market segmentation; Marketing planning

Indexed keywords

EID: 34848910241     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710819987     Document Type: Article

References (4)

1. Burrough, P. (1986), Principles of Geographical Information Systems for Land Resources Assessment, Oxford, Oxford University Press.
2. Green, P.R. and Stager, J.C. (2005), "Techniques and methods of GIS for business", in Pick, J.B. (Ed.), Geographic Information Systems in Business, Idea Group Inc., Hershey, PA, pp. 36-55.
3. Longley, P.A., Goodchild, M.F., Maguire, D.J. and Rhind, D.W. (2005), Geographic Information Systems and Science, Wiley, New York, NY.
4. Viswanathan, N.K. (2005), "GIS in marketing", Geographic Information Systems in Business, Idea Group Inc., Hershey, PA, pp. 236-59.