Finding influencers and consumer insights in the blogosphere

ICWSM 2008 - Proceedings of the 2nd International Conference on Weblogs and Social Media

Volumn , Issue , 2008, Pages 76-83

  Matsumura, Naohiro ^a   Yamamoto, Hikaru ^b   Tomozawa, Daisuke ^c  

^a OSAKA UNIVERSITY   (Japan)

^b SEIKEI UNIVERSITY   (Japan)

^c Shinjuku Front Tower 21 1   (Japan)

Author keywords

[No Author keywords available]

Indexed keywords

BLOGOSPHERES; CONSUMER INSIGHTS; DIFFUSION MODEL; EMPIRICAL ANALYSIS; MARKETING DECISION; NETWORK INDICES; TERM FREQUENCY; USAGE EXPERIENCE;

COMMERCE; MARKETING; SOCIAL NETWORKING (ONLINE);

BLOGS;

EID: 70849096233     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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