Identifying bloggers with marketing influence in the blogosphere

ACM International Conference Proceeding Series

Volumn , Issue , 2009, Pages 335-340

  Li, Yung Ming ^a   Lai, Cheng Yang ^a   Chen, Ching Wen ^a  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Blogosphere; Influential model; Social networks; Viral marketing

Indexed keywords

ARTIFICIAL NEURAL NETWORK; BLOGGERS; BLOGOSPHERE; BLOGOSPHERES; CONTENT-BASED; NETWORK-BASED; SOCIAL NETWORKS; TWO-DIMENSION; VIRAL MARKETING;

BACKPROPAGATION; BEHAVIORAL RESEARCH; ELECTRONIC COMMERCE; MARKETING;

NEURAL NETWORKS;

EID: 70450242814     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1593254.1593307     Document Type: Conference Paper

References (31)

1. Abdul-Rahman, A. and Hailes, S. 2000. Supporting Trust in Virtual Communities. Proceedings of the 33rd Hawaii International Conference on System Sciences.
2. Adar, E., Zhang, L., Adamic, L. and Lukose, R. 2004. Implicit structure and the dynamic of blogspace. Proceedings of the first Annual Workshop on the Weblogging Ecosystem: Aggregation, Analysis and Dynamics.
3. Agarwal, N., Liu, H., Tang, L. and Yu, P.S. 2008. Identifying the influential bloggers in a community. Proceedings of the international conference on Web search and web data mining.
4. Brin, S. and Page, L. 1998. The anatomy of a large-scale hypertextual Web search engine. Computer Networks and ISDN Systems 30, 1-7, 107-117.
5. Chiang, W.K., Zhang, D. and Zhou, L. 2006. Predicting and explaining patronage behavior toward web and traditional stores using neural networks: a comparative analysis with logistic regression. Decision Support Systems 41, 2, 514-531.
6. Cacheda, F. and Viña, Á. 2001. Experiences retrieving information in the World Wide Web. Proceedings of Sixth IEEE Symposium on Computers and Communications.
7. Ding, X., Liu, B. and Yu, P.S. 2008. A holistic lexicon-based approach to opinion mining. Proceedings of the international conference on Web search and web data mining.
8. Domingos, P. and Richardson, M. 2001. Mining the network value of customers. Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining.
9. Freemann, L.C., A set of measures of centrality based on betweenness. Sociometry 40, 35-41.
10. Fujimura, K., Inoue, T. and Sugisaki, M. 2005. The EigenRumor Algorithm for Ranking Blogs. Proceedings of the second Annual Workshop on the Weblogging Ecosystem: Aggregation, Analysis and Dynamics.
11. Gill, K.E. 2004. How can we measure the influence of the blogosphere? WWW 2004 Workshop on the Weblogging Ecosystem: Aggregation, Analysis and Dynamics.
12. Hlscher, C. and Strube, G. 2000. Web search behavior of Internet experts and newbies. Proceedings of the 9th international World Wide Web conference on Computer networks: the international journal of computer and telecommunications netowrking.
13. Jansen, B.J. and Spink, A. 2005. An analysis of web searching by European AlltheWeb.com users. Information Processing and Management 41, 2, 361-381.
14. Jansen, M.B.J., Spink, A. and Saracevic, T. 2000. Real life, real users, and real needs: a study and analysis of user queries on the web. Information Processing and Management 36, 2, 207-227.
15. Java, A., Kolari, P., Finin, T. and Oates, T. 2006. Modeling the spread of influence on the blogosphere. Proceedings of the 15th International World Wide Web Conference.
16. Kempe, D., Kleinberg, J. and Tardos, E. 2003. Maximizing the spread of influence through a social network. Proceedings of the ninth ACM SIGKDD international conference on Knowledge discovery and data mining.
17. Kiss, C. and Bichler, M. 2008. Identification of influencers-Measuring influence in customer networks. Decision Support Systems 46, 1, 233-253.
18. Kleinberg, J.M. 1999. Authoritative sources in a hyperlinked environment. J. ACM 46, 5, 604-632.
19. Kolari, P., Finin, T. and Lyons, K. 2007. On the structure, properties and utility of internal corporate blogs. International Conference on Weblogs and Social Media.
20. Kritikopoulos, A., Sideri, M. and Varlamis, I. 2006. BlogRank: ranking weblogs based on connectivity and similarity features. Proceedings of the 2nd international workshop on Advanced architectures and algorithms for internet delivery and applications.
21. Kuo R.J., Chen, J.A. 2004. A decision support system for order selection in electronic commerce based on fuzzy neural network supported by real-coded genetic algorithm. Expert Systems with Applications, 26, 2, 141-154.
22. Li, Y.-M. and Chen, C.-W. 2009. A synthetical approach for blog recommendation: Combining trust, social relation, and semantic analysis. Expert System and Applications 36, 3, 6536-6547.
23. Lin, Y.-R., Sundaram, H., Chi, Y., Tatemura, J. and Tseng, B.L. 2007. Blog Community Discovery and Evolution Based on Mutual Awareness Expansion. Proceedings of the IEEE/WIC/ACM International Conference on Web Intelligence.
24. Richardson, M. and Domingos, P. 2002. Mining knowledge-sharing sites for viral marketing. Proceedings of the eighth ACM SIGKDD international conference on Knowledge discovery and data mining.
25. Scoble, R. and Israel, S. 2006. Naked Conversations: How Blogs are changing the way business talk to their customers. John Wiley & Sons Inc.
26. Subramani, M.R. and Rajagopalan, B. 2003. Knowledge-sharing and influence in online social networks via viral marketing. Communications of the ACM 46, 12, 300-307.
27. Tajeddine, A., Kayssi, A., Chehab, A. and Artail, H. 2005. A Comprehensive Reputation-Based Trust Model for Distributed Systems. Workshop of the 1st International Conference on Security and Privacy for Emerging Areas in Communication Networks.
28. Wikipedia Wretch. [http://en.wikipedia.org/wiki/Wretch-%28website%29]. Access on May 06, 2008.
29. Wikipedia PageRank. [http://zh.wikipedia.org/wiki/PageRank]. Access on February 18, 2008.
30. WretchBlog [http://www.wretch.cc/blog/]. Access on May 06, 2008.
31. Zhan, J., Loh, H.T. and Liu, Y. 2009. Gather customer concerns from online product reviews - A text summarization approach. Expert System and Applications 36, 2, 2107-