Use of e-mail signature files in the hotel industry

Cornell Hospitality Quarterly

Volumn 50, Issue 4, 2009, Pages 510-519

  Magnini, Vincent P ^a   Honeycutt, Earl D ^b  

^a PAMPLIN COLLEGE OF BUSINESS   (United States)

^b ELON UNIVERSITY   (United States)

Author keywords

.sig files; Electronic marketing; Hotel brand equity; Hotel marketing; Signature files

Indexed keywords

EID: 70449779353     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965509340769     Document Type: Article

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