Defensive marketing: How a strong incumbent can protect its position

Harvard Business Review

Volumn 83, Issue 11, 2005, Pages

  Roberts, John H ^a,b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

AUSTRALIA; COMMERCIAL PHENOMENA; ECONOMIC ASPECT; HEALTH SERVICES RESEARCH; LEGAL ASPECT; MARKETING; METHODOLOGY; ORGANIZATION AND MANAGEMENT; REVIEW; TELEPHONE;

AUSTRALIA; COMMERCE; ECONOMIC COMPETITION; MARKETING; ORGANIZATIONAL CASE STUDIES; TELEPHONE;

EID: 27744536532     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (0)