A Markov chain model for integrating behavioral targeting into contextual advertising

Proceedings of the 3rd International Workshop on Data Mining and Audience Intelligence for Advertising, ADKDD 2009 in Conjunction with SIGKDD'09

Volumn , Issue , 2009, Pages 1-9

  Li, Ting ^a,b   Liu, Ning ^b   Yan, Jun ^b   Wang, Gang ^b   Bai, Fengshan ^a   Chen, Zheng ^b  

^a TSINGHUA UNIVERSITY   (China)

^b MICROSOFT RESEARCH ASIA   (China)

Author keywords

Behavioral targeting; Click through data; Contextual advertising; Markov chain model

Indexed keywords

BEST MODEL; CLASSICAL BEHAVIOR; CLICKTHROUGH DATA; COMBINATION MODELS; DATA SETS; INTEGRATED STRATEGY; MARKOV CHAIN MODELS; MODEL PARAMETERS; ONLINE ADVERTISING; WEB PAGE;

IMAGE RETRIEVAL;

MARKOV PROCESSES;

EID: 70449633093     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1592748.1592750     Document Type: Conference Paper

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