Alternative measures of price perceptions: Implications for service evaluation models

Services Marketing Quarterly

Volumn 30, Issue 4, 2009, Pages 397-417

  Nejad, Mohammad G ^a   Evans, Robert D ^b   Babakus, Emin ^a  

^a UNIVERSITY OF MEMPHIS   (United States)

^b TEXAS A AND M INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Behavioral intentions; Comparative versus noncomparative price; Customer survey; Service evaluation models; Structural equation modeling

Indexed keywords

EID: 70449090136     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1080/15332960903199380     Document Type: Article

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