Predicting bounce rates in sponsored search advertisements

Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn , Issue , 2009, Pages 1325-1333

  Sculley, D ^a   Malkin, Robert ^a   Basu, Sugato ^a   Bayardo, Roberto J ^a  

^a GOOGLE INC   (United States)

Author keywords

Bounce rate; Machine learning; Sponsored search

Indexed keywords

BOUNCE RATE; CREATIVES; EFFECTIVE MEASURES; LEARNING METHODS; MACHINE LEARNING; QUALITY MEASURES; QUANTITATIVE ANALYSIS; RETURN ON INVESTMENTS; SPONSORED SEARCH; USER SATISFACTION;

INFORMATION RETRIEVAL; PROFITABILITY; ROBOT LEARNING; WORLD WIDE WEB;

SEARCH ENGINES;

EID: 70350662986     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1557019.1557161     Document Type: Conference Paper

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