Television drama, narrative engagement and audience buying behavior: The effects of Winter sonata in Japan

International Communication Gazette

Volumn 71, Issue 7, 2009, Pages 595-611

  Kim, Do Kyun ^a   Singhal, Arvind ^b   Hanaki, Toru ^c   Dunn, Jennifer ^d   Chitnis, Ketan ^e   Han, Min Wha ^f  

^a UNIVERSITY OF LOUISIANA AT LAFAYETTE   (United States)

^b UNIVERSITY OF TEXAS AT EL PASO   (United States)

^c NANZAN UNIVERSITY   (Japan)

^d OHIO UNIVERSITY   (United States)

^e UNICEF   (United States)

^f NONE   (United States)

Author keywords

Audience behavior; Global media; Japanese economy; Korean media; Korean wave; Narrative; Television effects; Winter Sonata

Indexed keywords

EID: 70350560230     PISSN: 17480485     EISSN: 17480493     Source Type: Journal    
DOI: 10.1177/1748048509341894     Document Type: Article

References (66)

1. Anderson, J.A. and T.P. Meyer (1988) Mediated Communication: A Social, Action Perspective. Newbury Park, CA: Sage.
2. Bormann, E. (1972) Fantasy and Rhetorical Vision: The Rhetorical Criticism of Social Reality, Quarterly Journal of Speech 58: 396-409.
3. Bormann, E. (1982) Fantasy and Rhetorical Vision: Ten Years Later, Quarterly Journal of Speech 68: 288-305.
4. Brinson, S.L. and M.H. Brown (1997) The AIDS Risk Narrative in the 1994 CDC Campaign, Journal of Health Communication 2: 101-12.
5. Burke, K. (1950) A Rhetoric of Motives. Berkeley: University of California Press.
6. Cheney, G. (1983) The Rhetoric of Identification and the Study of Organizational Communication, Quarterly Journal of Speech 69: 143-85.
7. Chitnis, K., A. Thombre, E.M. Rogers, A. Singhal and A. Sengupta (2006) (Dis)similar Readings: Indian and American Audiences' Interpretation of Friends, International Communication Gazette 68: 131-45.
8. Cho, H.-J. (2005) Reading the Korean Wave as a Sign of Global Shift, Korea Journal 45: 147-82.
9. Cohen J. (1960) A Coefficient of Agreement for Nominal Scales, Educational Psychological Measurement 20: 37-46.
10. Conrad, C. (1988) Hegemony, Power and Self in Country Work Songs, Critical Studies in Mass Communication 5: 179-201.
11. Dator, J. and Y. Seo (2004) Korea as the Wave of a Future: The Emerging Dream Society of Icons and Aesthetic Experience, Journal of Futures Studies 9(1): 31-44.
12. Demick, B. (2005) South Korean Actor Drives up Heart Rates and Sales in Japan: The Star of a Popular Soap Opera Has Become a One-Man Franchise That's Worth Billions, Los Angeles Times 2 November: A4.
13. DeVellis, R.F. (2003) Scale Development: Theory and Applications, 2nd edn. Thousand Oaks, CA: Sage.
14. Dudden, A. (2004) Japan's Colonization of Korea: Discourse and Power. Honolulu: University of Hawaii Press.
15. Endo, F. and A. Matsumoto (2004) Currents: TV Dramas Melt Hearts, Thaw Japan-ROK Relations, The Daily Yomiuri 5 December: 1.
16. Eva, C. (1998) Real Again Melodrama and the Subject of HIV/AIDS, CLQ: A Journal of Lesbian and Gay Studies 4: 385-411.
17. Fisher, W.R. (1985) The Narrative Paradigm: An Elaboration, Communication Monographs 52: 347-67.
18. Fisher, W.R. (1987) Human Communication as Narration: Toward a Philosophy of Reason, Value, and Action. Columbia: University of South Carolina Press.
19. Fisher, W.R. (1989) Clarifying the Narrative Paradigm, Communication Monographs 56: 55-8.
20. Fiske, J. (1986) Television: Polysemy and Popularity, Critical Studies in Mass Communication 3: 391-408.
21. Fiske, J. (1989). Moments of Television: Neither the Text nor the Audience, pp. 56-78 in E. Seiter, H. Borchers, G. Kreutzner and E.M. Warth (eds) Remote Control: Television, Audiences, and Cultural Power. New York: Routledge.
22. Fleiss, J.L. (1981) Statistical Methods for Rates and Proportions, 2nd edn. New York: John Wiley.
23. Galavotti, C., K.A. Pappas-DeLuca and A. Lansky (2001) Modeling and Reinforcement to Combat HIV: The MARCH Approach to Behavior Change, American Journal of Public Health 91: 1602-7.
24. Gunter, B. (1988) The Perceptive Audience, pp. 22-50 in J.A. Anderson (ed.) Communication Yearbook 11. Newbury Park, CA: Sage.
25. Hanaki, T., A. Singhal, M. Han, D.-K. Kim and K. Chitnis (2007) Hanryu, the Korean Wave, Sweeps East Asia: Winter Sonata, a South Korean Television Series, Grips Japan, The International Communication Gazette 69(3): 281-94.
26. Han, M.-H., A. Singhal, T. Hanaki, D.-K. Kim and K. Chitnis (2007) Winter Sonata, the Hanryu Phenomenon and Zainichi Koreans in Japan, Keio Communication Review 29: 155-74.
27. Hawkins, R.P. and S. Pingree (1982) Television's Influence on Social Reality, pp.224-47 in D. Pearl, L. Bouthilet and J. Lazar (eds) Television and Behavior: The Years of Scientific Progress and Implications for the Eighties, DHHS Publication No. ADM 62-1196, Vol. 2. Washington, DC: US Government Printing Office.
28. Iwabuchi, K. (2002) Recentering Globalization: Popular Culture and Japanese Transnationalism. Durham, NC: Duke University Press.
29. Jin, D.Y. (2006) 'Cultural Politics in Korea's Contemporary Films under Neoliberal Globalization', Media, Culture and Society 28: 5-23.
30. Jung, C.G. (1981) The Archetypes and the Collective Unconscious. Princeton, NJ: Princeton University Press.
31. Kim, H.M. (2005) Korean TV Dramas in Taiwan: With an Emphasis on the Localization Process, Korean Journal 45: 183-205.
32. Kim, Y. (2006) The Body, TV Talk, and Emotion: Methodological Reflections, Cultural Studies/ Cultural Methodologies 6: 226-44.
33. Kin, K.W. (2004) TV Love Tale Stirs Passion in Japan for S. Korea; Fans of Winter Sonata, which is on Air for the Third Time, are Learning the Korean Language and Flocking to the Country, The Straits Times 19 April.
34. Kwak, H., G.M. Zinkhan and J.R. Dominick (2002) The Moderating Role of Gender and Compulsive Buying Tendencies in the Cultivation Effects of TV Shows and TV Advertising: A Cross Cultural Study between the United States and South Korea, Media Psychology 4: 77-111.
35. Lacy, S. and D. Riffe (1996) Sampling Error and Selecting Intercoder Reliability Samples for Nominal Content Categories: Sins of Omission and Commission in Mass Communication Quantitative Research, Journalism and Mass Communication Quarterly 73: 969-73.
36. Lee, W.-N. (1989) The Mass-Mediated Consumption Realities of Three Cultural Groups, paper presented at Advances in Consumer Research, Provo, UT.
37. Meyer, T.P. (1989) Reflections on Cultivation Theory and Consumer Behavior, Advances in Consumer Research 16: 786-8.
38. Modleski, T. (1982) Loving with a Vengeance: Mass-Produced Fantasies for Women. New York: Methuen.
39. Murakami, M. (2004) Middle-Aged Love Affair, South China Morning Post 24 April: 15.
40. O'Guinn, T.C. and L.J. Shrum (1997) The Role of Television in the Construction of Consumer Social Reality, Journal of Consumer Research 23: 278-94.
41. Onishi, N. (2004) Korean Star Captures Fancy of Japan's Women, International Herald Tribune 16 December: A1.
42. Onishi, N. (2005) Roll over, Godzilla: Korea Rules, The New York Times 28 June: A3.
43. O'Sullivan, T. (1998) Nostalgia, Revelation and Intimacy: Tendencies in the Flow of Modern Popular Television, pp. 198-209 in C. Geraghty and D. Lusted (eds) The Television Studies Book. London: Arnold.
44. Park, S. (2004) China's Consumption of Korean Television Dramas: An Empirical Test of the Cultural Discount Concept, Korea Journal 44: 265-90.
45. Perse, E.M. and A.M. Rubin (1988) Audience Activity and Satisfaction with Favorite Television Soap Opera, Journalism Quarterly 65: 368-75.
46. Rubin, A.M. and E.M. Perse (1987) Audience Activity and Soap Opera Involvement: A Uses and Effects Investigation, Human Communication Research 14: 246-68.
47. Rogers, E.M. (2003) Diffusion of Innovations, 5th edn. New York: Free Press.
48. Rogers, E.M., A. Singhal and A. Thombre (2004) Indian Audience Interpretations of Health-Related Content in the Bold and the Beautiful, International Communication Gazette 66: 437-58.
49. Sabido, M. (1980) Designing Soap Operas for Social Development, trans. H. Nariman. Mexico City: Peter Humanitas.
50. Schrag, R.L. and L.B. Rosenfeld (1987) Assessing the Soap Opera Frame: Audience Perceptions of Value Structures in Soap Operas and Prime-Time Serial Dramas, The Southern Speech Communication Journal 52: 362-76.
51. Seo, J.-E. (2005) Pop Culture Makes Korea Shine in Asia, Joong Ang Daily: 1.
52. Shim, D. (2006) 'Hybridity and the Rise of Korean Popular Culture in Asia', Media, Culture and Society 28: 25-44.
53. Singhal, A. and E.M. Rogers (1999) Entertainment-Education: A Communication Strategy for Social Change. Mahwah, NJ: Lawrence Erlbaum.
54. Singhal, A. and K. Udornpim (1997) Cultural Shareability, Archetypes, and Television Soaps: Oshindrome in Thailand, International Communication Gazette 59: 171-88.
55. Singhal, A. and P.N. Vasanti (2005) The Role of Popular Narratives in Stimulating the Public Discourse on HIV and AIDS, South Asian Popular Culture 3: 3-15.
56. Singhal, A., M.J. Cody, E.M. Rogers and M. Sabido (eds) (2004) Entertainment-Education and Social Change: History, Research, and Practice. Mahwah, NJ: Lawrence Erlbaum.
57. Straubhaar, J. (1991) Beyond Media Imperialism: Asymmetrical Interdependence and Cultural Proximity, Critical Studies in Mass Communication 8: 39-59.
58. Tsukahara, M. (2004) Popularity of South Korean Dramas Surges in Addition to the Huge Hit Drama Winter Sonata on its Terrestrial Network, NHK, The Daily Yomiuri 3 June: 13.
59. Vaughan, P.W., E.M. Rogers, A. Singhal and R.M. Swalehe (2000) Entertainment-Education and HIV/AIDS Prevention: A Field Experiment in Tanzania, Journal of Health Communication 5: 81-100.
60. Victoria, J. (2005) How Korea Became Cool, New Statesman 7 March: 16.
61. Weimann, G. (1994) The Influentials: People Who Influence People. Albany: SUNY Press.
62. Wheatley, J. (2001) A Scene Type Categorization for Soap Opera, Semiotica 133: 121-39.
63. Wiseman, P. (2004) Korean Romantic Hero Holds Japan in Thrall: Frenzy over Heartthrob Symbolizes Changing Relations between Peoples, USA Today 10 December: 13A.
64. Yin, K.F.S. and K.K. Liew (2005) Hallyn in Singapore: Korean Cosmopolitanism or Consumption of Chineseness?, Korea Journal 45: 206-32.
65. Yoshida, S. (2004) Korean, Chinese Languages Expanding in High Schools, The Daily Yomiuri, November2316.
66. YTN (Korean International News Network) (2004) Japan, the Boom of Korean School through the Influence of Hanryu, Chosun Il-Bo 16 July; at: www.chosun.com/international/news/200407/200407160102.html (accessed 24 March 2008) (in Korean).