Indian audience interpretations of health-related content in the bold and the beautiful

Gazette

Volumn 66, Issue 5, 2004, Pages 437-458

  Rogers, Everett M ^a   Singhal, Arvind ^b   Thombre, Avinash ^a  

^a UNIVERSITY OF NEW MEXICO   (United States)

^b McCracken Hall   (United States)

Author keywords

audience; health messages; India; television; The Bold and the Beautiful

Indexed keywords

EID: 84993804652     PISSN: 00165492     EISSN: None     Source Type: Journal    
DOI: 10.1177/0016549204045921     Document Type: Article

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