Brand commitment in consumer-brand relationships: An investment model approach

Journal of Brand Management

Volumn 17, Issue 2, 2009, Pages 97-113

  Sung, Yongjun ^a   Campbell, W Keith ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

Brand commitment; Consumer satisfaction; Consumer brand relationship; Relationship marketing

Indexed keywords

EID: 70350303202     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/palgrave.bm.2550119     Document Type: Article

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