Assumptions, explanation, and prediction in marketing science: "It's the findings, stupid, not the assumptions"

Marketing Science

Volumn 28, Issue 5, 2009, Pages 986-990

  Tsang, Eric W K ^a  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Assumptions; Explanation; Mechanism; Prediction; Realism; Research design

Indexed keywords

EID: 70350128298     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0463     Document Type: Review

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