Adaptation vs. Standardization in international marketing – the country-of-origin effect

Innovative Marketing

Volumn 3, Issue 4, 2007, Pages 7-20

  Vrontis, Demetris ^a   Thrassou, Alkis ^a  

^a NONE   (Cyprus)

Author keywords

Adaptation; Adaptstand; Consumer behavior; Country of origin; International marketing; Standardization

Indexed keywords

EID: 70349623094     PISSN: 18142427     EISSN: 18166326     Source Type: Journal    
DOI: None     Document Type: Review

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