메뉴 건너뛰기




Volumn 1, Issue 2, 2005, Pages 7-21

The creation of the AdaptStand process in international marketing

(1)  Vrontis, Demetris a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords


EID: 70349610196     PISSN: 18142427     EISSN: 18166326     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (9)

References (23)
  • 1
    • 0000446479 scopus 로고
    • Can you standardize multinational marketing?
    • November/December
    • Buzzell, R.D. (1968), “Can you standardize multinational marketing?" Harvard Business Review, November/December.
    • (1968) Harvard Business Review
    • Buzzell, R.D.1
  • 5
    • 0009022641 scopus 로고
    • How international can advertising be?
    • December
    • Elinder, E. (1961), “How International Can Advertising Be?” International Advertiser, December, pp. 12-16.
    • (1961) International Advertiser , pp. 12-16
    • Elinder, E.1
  • 6
    • 0344455801 scopus 로고
    • A multinational approach to international advertising
    • September
    • Fatt, A.C. (1964), “A Multinational Approach to International Advertising”, International Advertiser, September, pp.17-20.
    • (1964) International Advertiser , pp. 17-20
    • Fatt, A.C.1
  • 7
    • 0003003612 scopus 로고
    • Standardisation of international marketing strategy: Some research hypotheses
    • January
    • Jain, S.C. (1989), “Standardisation of International Marketing Strategy: Some Research Hypotheses,” Journal of Marketing, Vol. 53, January, pp. 70-79.
    • (1989) Journal of Marketing , vol.53 , pp. 70-79
    • Jain, S.C.1
  • 9
    • 0002442891 scopus 로고
    • Beware the pitfalls of global marketing
    • September-October
    • Kashani, K. (1989), “Beware the Pitfalls of Global Marketing”, Harvard Business Review, September-October, pp. 91-98.
    • (1989) Harvard Business Review , pp. 91-98
    • Kashani, K.1
  • 11
    • 0001924296 scopus 로고
    • The globalization of markets
    • May-June
    • Levitt, T. (1983), “The Globalization of Markets”, Harvard Business Review, May-June, pp. 92-102.
    • (1983) Harvard Business Review , pp. 92-102
    • Levitt, T.1
  • 12
    • 0010134762 scopus 로고
    • Marketers turn sour on global sales pitch harvard gury makes
    • New Jersey: Princeton, May 12
    • Lipman, J. (1988), “Marketers Turn Sour On Global Sales Pitch Harvard Gury Makes”, Wall Street Journal, New Jersey: Princeton, May 12.
    • (1988) Wall Street Journal
    • Lipman, J.1
  • 15
    • 84936628885 scopus 로고
    • Customizing global marketing
    • May/June
    • Quelch, J.A and Hoff, E.J. (1986), “Customizing Global Marketing”, Harvard Business School, Vol. 64, May/June, pp. 59-68.
    • (1986) Harvard Business School , vol.64 , pp. 59-68
    • Quelch, J.A.1    Hoff, E.J.2
  • 16
    • 85050370323 scopus 로고
    • Standardization of advertising for Western Europe
    • October
    • Roostal, I. (1963), “Standardization of Advertising for Western Europe”, Journal of Marketing, Vol. 27, October, pp. 15-20.
    • (1963) Journal of Marketing , vol.27 , pp. 15-20
    • Roostal, I.1
  • 19
    • 21344491895 scopus 로고
    • Standardization versus adaptation of international marketing strategy: An empirical investigation
    • October
    • Szymanski, D.M., Bharadwaj, S.G., and Varadarajan, P.R. (1993), “Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation”, Journal of Marketing, Vol. 57, October, pp. 1-17.
    • (1993) Journal of Marketing , vol.57 , pp. 1-17
    • Szymanski, D.M.1    Bharadwaj, S.G.2    Varadarajan, P.R.3
  • 21
    • 20444486058 scopus 로고    scopus 로고
    • Integrating adaptation and standardisation in international marketing
    • Vrontis, D. (2003), “Integrating Adaptation and Standardisation in International Marketing”, Journal of Marketing Management, Vol.19, No. 3-4, pp. 283-305.
    • (2003) Journal of Marketing Management , vol.19 , Issue.3-4 , pp. 283-305
    • Vrontis, D.1
  • 23
    • 0002074483 scopus 로고
    • Global strategy: In a world of nations?
    • Yip, G. (1989), “Global Strategy: In a World of Nations?,” Sloan Management Review, Vol. 31, Fall, pp. 29-41.
    • (1989) Sloan Management Review , vol.31 , Issue.Fall , pp. 29-41
    • Yip, G.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.