Drawing on students' evaluation to draw a strategy canvas for a business school

International Journal of Educational Management

Volumn 23, Issue 6, 2009, Pages 467-483

  Khalifa, Azaddin Salem ^a  

^a UNIVERSITY OF SHARJAH   (United Arab Emirates)

Author keywords

Business studies; Competitive advantage; Management strategy; Project evaluation; Students

Indexed keywords

EID: 70349613181     PISSN: 0951354X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09513540910981014     Document Type: Article

References (52)

1. Brewer, P.D., Brewer, V.L. and Hawksley, M.(2000),Strategic planning for continuous improvement in a college of business, The Mid-Atlantic Journal of Business, Vol. 36 Nos 2/3, pp. 123-32.
2. Campbell, A. and Alexander, M. (1997), What's wrong with strategy, Harvard Business Review, Vol. 75 No. 6, pp. 42-9.
3. Chatterjee, S. (2005), Core objectives: clarity in designing strategy, California Management Review, Vol. 47 No. 2, pp. 33-49.
4. Clewes, D. (2003), A student-centred conceptual model of service quality in higher education, Quality in Higher Education, Vol. 9 No. 1, pp. 69-85.
5. Cravens, D.W., Greenley, G., Piercy, N.F. and Slater, S. (1997), Integrating contemporary strategic management perspectives, Long Range Planning, Vol. 30 No. 4, pp. 493-506.
6. Dobni, D. and Dobni, B. (1996), Canadian business schools: going out of business, Journal of Education for Business, Vol. 72 No. 1, pp. 28-36.
7. Friga, P.N., Bettis, R.A. and Sullivan, R.S. (2003), Changes in graduate management education and new business school strategies for the 21st century, Academy of Management Learning and Education, Vol. 2 No. 3, pp. 233-49.
8. Gilmore, J.H. and Pine, B.J. II (1997), Beyond goods and services, Strategy & Leadership, Vol. 25 No. 3, pp. 10-17.
9. Gray, B.J., Fam, K.S. and Llanes, V.A. (2003), Branding universities in Asia markets, Journal of Product and Brand Management, Vol. 12 No. 2, pp. 108-20.
10. Gronroos, C. and Sand, H.Å. (1993), A winning service offer in car rental, Management Decision, Vol. 31 No. 1, pp. 45-51.
11. Gutman, J. and Miaoulis, G. (2003), Communicating a quality position in service delivery: an application in higher education, Managing Service Quality, Vol. 13 No. 2, pp. 105-11.
12. Heskett, J.L., Sasser, W.E. and Schlesinger, L.A. (1997), The Service Profit Chain, The Free Press, New York, NY.
13. Higgins, K.T. (1998), The value of customer value analysis, Marketing Research, Vol. 10 No. 4, pp. 39-44.
14. Huber, F., Herrmann, A. and Morgan, R.E. (2001), Gaining competitive advantage through customer value oriented management, The Journal of Consumer Marketing, Vol. 18 No. 1, pp. 41-53.
15. Ivy, J. (2001), Higher education institution image: a correspondence analysis approach, The International Journal of Education Management, Vol. 15 No. 6, pp. 276-82.
16. Jablecka, J. (2001), Entrepreneurship, innovation, and quality: the successful strategy of a newly established institution: the example of WyŻsza Szkoła Biznesu-National Louis University in Nowy Sacz, Higher Education in Europe, Vol. 26 No. 3, pp. 367-79.
17. Jarzabkowski, P. and Wilson, D.C. (2002), Top teams and strategy in a UK university, Journal of Management Studies, Vol. 39 No. 3, pp. 355-81.
18. Jones, T.O. and Sasser, W.E. (1995), Why satisfied customers defect?, Harvard Business Review, Vol. 73 No. 6, pp. 88-99.
19. Joseph, M. and Joseph, B. (2000), Indonesian students' perceptions of choice criteria in the selection of a tertiary institution: strategic implications, The International Journal of Educational Management, Vol. 14 No. 1, pp. 40-4.
20. Kaplan, R.S. and Norton, D.P. (1996), Linking the balanced scorecard to strategy, California Management Review, Vol. 39 No. 1, pp. 53-79.
21. Khalifa, A.S. (2004), Customer value: a review of recent literature and an integrative configuration, Management Decision, Vol. 42 No. 5, pp. 645-66.
22. Kim, W.C. and Mauborgne, R. (1997), Value innovation: the strategic logic of high growth, Harvard Business Review, Vol. 75 No. 1, pp. 103-12.
23. Kim, W.C. and Mauborgne, R. (1999), Creating new market space, Harvard Business Review, Vol. 77 No. 1, pp. 83-93.
24. Kim, W.C. and Mauborgne, R. (2002), Charting your company's future, Harvard Business Review, Vol. 80 No. 6, pp. 76-82.
25. Kim, W.C. and Mauborgne, R. (2003), Tipping point leadership, Harvard Business Review, Vol. 81 No. 4, pp. 60-9.
26. Kim, W.C. and Mauborgne, R. (2004), Blue ocean strategy, Harvard Business Review, Vol. 82 No. 10, pp. 76-84.
27. Kim, W.C. and Mauborgne, R. (2005), Blue ocean strategy: from theory to practice, California Management Review, Vol. 47 No. 3, pp. 105-21.
28. King, R. (1995), What is higher education for? Strategic dilemmas for the twenty-first century university, Quality Assurance in Education, Vol. 3 No. 4, pp. 14-20.
29. Lorange, P. (2005), Strategy means choice: also for today's business school, Journal of Management Development, Vol. 24 No. 9, pp. 783-90.
30. Lynch, R. and Baines, P. (2004), Strategy development in UK higher education: towards resource-based competitive advantages, Journal of Higher Education Policy and Management, Vol. 26 No. 2, pp. 171-87.
31. MacMillan, I.C. and McGrath, R.G. (1996), Discover your products' hidden potential, Harvard Business Review, Vol. 74 No. 3, pp. 58-67.
32. Mazzarol, T. and Soutar, G.N. (1999), Sustainable competitive advantage for educational institutions: a suggested model, The International Journal of Educational Management, Vol. 13 No. 6, pp. 287-300.
33. Meyer, J.P., Allen, N.J. and Smith, C.A. (1993), Commitment to organizations and occupations: extension and test of a three-component conceptualization, Journal of Applied Psychology, Vol. 78, pp. 538-51.
34. Meyer, J.P., Becker, T.E. and Vandenberghe, C. (2004), Employee commitment and motivation: a conceptual analysis and integrative model, Journal of Applied Psychology, Vol. 89 No. 6, pp. 991-1007.
35. Mintzberg, H. and Rose, J. (2003), Tracking strategies at McGill University, Canadian Journal of Administrative Sciences, Vol. 20 No. 4, pp. 270-90.
36. Mouwen, K. (2000), Strategy, structure and culture of the hybrid university: towards the university of the 21st century, Tertiary Education and Management, Vol. 6 No. 1, pp. 47-56.
37. Newman, F. and Couturier, L.K. (2001), The new competitive arena - market forces invade the academy, Change, September/Octpber, pp. 11-17.
38. Nohria, N., Joyce, W. and Roberson, B. (2003), What really works, Harvard Business Review, Vol. 81 No. 7, pp. 42-52.
39. Palacio, A.B., Meneses, G.D. and Pérez, P.J. (2002), The configuration of the university image and its relationship with the satisfaction of students, Journal of Educational Administration, Vol. 40 No. 5, pp. 486-505.
40. Pfeffer, J. and Fong, C.T. (2004), The business school 'business': some lessons from the US experience, Journal of Management Studies, Vol. 41 No. 8, pp. 1501-20.
41. Porter, M.E. (1996), What is strategy?, Harvard Business Review, Vol. 44 No. 6, pp. 61-78.
42. Reichheld, F.F. (1996), The satisfaction trap, Harvard Business Review, Vol. 74 No. 2, pp. 58-9.
43. Reichheld, F.F. and Sasser, W.E. Jr (1990), Zero defections: quality comes to services, Harvard Business Review, Vol. 68 No. 5, pp. 105-11.
44. Reichheld, F.F., Markey, R.G. Jr and Hopton, C. (2000), The loyalty effect - the relationship between loyalty and profits, European Business Journal, Vol. 12 No. 3, pp. 134-9.
45. Rowley, J. (2003), Retention: rhetoric or realistic agendas for the future of higher education, The International Journal of Educational Management, Vol. 17 No. 6, pp. 248-53.
46. Shemwell, D.J. and Yavas, U. (1996), Positioning of universities in the marketplace: an illustration of two analytic techniques, International Journal of Management, Vol. 13 No. 1, pp. 43-51.
47. Soutar, G.N. and Turner, J.P. (2002), Students' preferences for university: a conjoint analysis, The International Journal of Educational Management, Vol. 16 No. 1, pp. 40-5.
48. Thomas, H. (2007a), An analysis of the environment and competitive dynamics of management education, Journal of Management Development, Vol. 26 No. 1, pp. 9-21.
49. Thomas, H. (2007b), Business school strategy and the metrics for success, Journal of Management Development, Vol. 26 No. 1, pp. 33-42.
50. Veloutsou, C., Lewis, J.W. and Paton, R.A. (2004), University selection: information requirements and importance, The International Journal of Educational Management, Vol. 18 No. 3, pp. 160-71.
51. Whyte, A. (2001), Positioning Australian universities for the 21st century, Open Learning, Vol. 16 No. 1, pp. 27-33.
52. Woodruff, R.B. (1997), Customer value: the next source for competitive advantage, Journal of the Academy of Marketing Science, Vol. 25 No. 2, pp. 139-53.