Indonesian students' perceptions of choice criteria in the selection of a tertiary institution: Strategic implications

International Journal of Educational Management

Volumn 14, Issue 1, 2000, Pages 40-44

  Joseph, Mathew ^a   Joseph, Beatriz ^b  

^a GEORGIA COLLEGE AND STATE UNIVERSITY   (United States)

^b NONE

Author keywords

Competitive strategy; Education; Indonesia; Students

Indexed keywords

EID: 0242274487     PISSN: 0951354X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09513540010310396     Document Type: Article

References (26)

1. Baird, L. (1967), "The educational tools of college bound youth", American College Testing Program Research Report, Iowa.
2. Bowers, T. and Pugh, R. (1972), "A comparison of factors underlying college choice by students and parents", American Educational Research Association Annual Meeting.
3. Chapman, R. (1979), "Pricing policy and the college choice process", Research in Higher Education, Vol. 10 No. 37, p. 57.
4. Chapman, D. (1981), "A model of student college choice", Journal of Higher Education, Vol. 52, pp. 490-505.
5. Discenza, R., Ferguson, J. and Wisner, R. (1985), "Marketing higher education: using a situation analysis to identify prospective student needs in today's competitive environment", NASPA, Vol. 22, pp. 18-25.
6. Griffin, A. and Houser, J. (1993), "The voice of the customer", Marketing Science, Winter, pp. 1-27.
7. Hossler, D. (1985), "A research overview of student college choice", Association for the Study of Higher Education, Chicago, IL.
8. Houston, M. (1979), "Cognitive structure and information search patterns of prospective graduate business students", Advances in Consumer Research, Vol. VII, October, pp. 552-7.
9. Illing, D. (1998), "Malaysian visas drop 80pc", The Australian, 1 July.
10. Joseph, M. and Joseph, B. (1998), "Identifying need of potential students in tertiary education for strategy development", Quality Assurance in Education, Vol. 6 No. 2, pp. 90-6.
11. Krone, F., Gilly, M., Zeithaml, V. and Lamb, C. (1983), "Factors influencing the graduate business school decision", American Marketing Association Educators' Proceedings, Chicago, IL.
12. Litten, L. (1980), "Marketing higher education", Journal of Higher Education, Vol. 51 No. 4, pp. 40-59.
13. Maguire, J. and Lay, R. (1981), "Modelling the college choice: image and decision", College and University, Vol. 56, pp. 113-26.
14. Maslen, G. (1998a), "AIEF points to growth in new markets", Campus Review, Vol. 8 No. 11, 25-31 March, p. 4.
15. Maslen, G. (1998b), "Swinburne joins offshore uni rush", Campus Review, Vol. 8 No. 11, 25-31 March, p. 4.
16. Murphy, P. (1981), "Consumer buying roles in college choice", College and University, Vol. 56, pp. 140-50.
17. Seneca, J. and Taussig, M. (1987), "The effects of tuition and financial aid on the enrolment decision at a state university", Research in Higher Education, Vol. 26, August, pp. 337-62.
18. Tierney, M. (1983), "Student college choice sets: toward an empirical characterization", Research in Higher Education, Vol. 18, pp. 271-84.
19. Webb, M. (1993), "Variables influencing graduate business students' college selections", College and University, Vol. 68 No. 1, pp. 38-46.
20. Anderson, E. and Sullivan, M. (1993), "The antecedents and consequences of customer satisfaction for firms", Marketing Science, Vol. 12, pp. 125-43.
21. Berry, L. and Parasuraman, A. (1992), "Prescriptions of a service quality revolution in America", Organisational Dynamics, Vol. 20 No. 4, pp. 5-15.
22. Cook, R. and Zallocco, R. (1983), "Predicting university preference and attendance", Research in Higher Education, Vol. 19 No. 2, pp. 197-211.
23. Cronin, J. and Taylor, S. (1992), "Measuring service quality: a reexamination and extension", Journal of Marketing, Vol. 56, July, pp. 55-68.
24. Ford, J., Joseph, M. and Joseph, B. (1998), "An importance-performance analysis of service quality in education: a comparison of New Zealand and United States business students", accepted for publication in The Journal of Services Marketing.
25. Ortinau, D. and Anderson, R. (1986), "College students' post-purchase educational satisfaction/dissatisfaction decision process: a conceptual model", AMA Educators' Proceedings, Chicago, IL.
26. Ortinau, D., Anderson, R. and Klippel, R. (1987), "The impact of student involvement and expectancy beliefs on course/faculty evaluations", AMA Educators' Proceedings, Chicago, IL, pp. 266-71.